Guatemala strengthens its commitment to MICE in Fiexpo

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Guatemala strengthens its commitment to MICE in Fiexpo
Paola Mejía, Inguat
November 27, 2020

The Central American country has a prominent presence in the event that is being held in virtual format

Despite the health crisis, Inguat continues to bet on promoting its destinations for the MICE segment, which could recover from next year. For this reason, the Central American country is participating in Fiexpo, one of the most important events of the year and which this year has a virtual format.

On the 25th, the General Director Mynor A. Cordón together with the Head of the MICE Segment Paola Mejía were present at the seventh Latin American Political Forum on Meetings Tourism, in which the participating countries shared their perspectives on how to achieve recovery and transformation economical. 

There they dealt with two topics:

1-The integration and cooperation of the countries to achieve the recovery of their economies hand in hand with the business of meetings with coordinated actions.
They have suggested unifying the entry requirements of all countries, so that all countries are aligned to the guides of good practices and world protocols so that people feel confident again in holding their event.  
As it already has the international seal of Safe travels, it is a strength that already gives that level of international standardization and in the case of Guatemala it also delivers its own biosafety seal. Doing so will also increase the confidence of the corporate sector so that they can make their trips with complete confidence. 

"We must take advantage of the synergy with the associations or productive sectors that we have in common for the rotation of events and provoke that regional bubble for events. By doing so we would strengthen and promote the competitiveness of the industry or productive sector, and generate dynamism for the economy of the industries. Just as Guatemala is strong in agriculture, we can look for countries that are related to similar productive sectors or that have the same strengths and achieve that cooperation so that the event takes place and has an economic impact in different countries throughout the region, "they said. 

Topic 2 - The different strategic stages that destinations will have to go through to recover the meetings business as we knew it.
To evolve virtual meetings to hybrids (face-to-face and virtual) highlighting the short-term effect generated by the face-to-face relationship, generating the need for face-to-face meeting at the national level. 
Another strategy is to meet again with our value chain (meeting planners, associations) through marketing actions, promotion in order to remain visible to the entire value chain. 
Make strategic alliances with your counterparts to attract more events and incentive trips. 
Strengthen the Latin American image in terms of how prepared and certified the private sector is to receive people and avoid contagion.

As much as yesterday and today, the country has held meetings with key buyers from the Americas through the networking platform.


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