LATAM implements Sabre Select Shopping solutions

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LATAM implements Sabre Select Shopping solutions
Mon December 07, 2020

The airline's website shows a marked improvement in conversions

Sabre Corporation, the leading provider of software and technology powering the global travel industry, and LATAM Airlines, South America's largest and longest-serving airline, today announced the successful implementation of Select solutions. Sabre shopping on the airline's website and call center. This implementation is the latest addition to the LATAM Airlines Sabre toolset.

Larger airlines like LATAM can offer a variety of seat types with Sabre's Branded Fares solution, helping them compete with low-cost airlines, while allowing them to offer higher-value seats and services. Sabre's Select Shopping solutions now drive the constant distribution of LATAM content through all its channels, with incredible precision in prices and availability until the last seat.

Since implementation, LATAM has experienced an increase of close to 3% in passenger booking conversions on its website.

“After several weeks of use, we can say with confidence that adding Sabre Select Shopping solutions to our toolkit was an excellent choice. We are proud to offer our customers a more robust booking experience that better suits their travel needs, ”said Ricard Vila, Chief Digital Officer, LATAM Airlines. “We are delighted to see such positive and rapid results after the implementation of this new solution. The transition was simple, seamless and was completed in less than two months. "

LATAM Airlines has continued to see a gradual recovery in its passenger operation over the last few months, and has increased its weekly flights - both domestic and international.

“At Sabre, we welcome the opportunity that comes along with the challenges,” said Ana Maria Escobar, vice president of sales and customer management for airlines in Latin America and the Caribbean, Sabre Travel Solutions. "Our technology can help our customers overcome their biggest obstacles as the air travel industry continues to evolve, particularly in terms of changing traveler expectations."

Select Shopping, which includes Branded Fares and Exchange Shop, provides end-to-end service and support, allowing airlines to offer travelers various price points and achieve more precise responses to easily make reservation requests. LATAM Airlines also uses Digital Connect and Dynamic Retailer, which works together and allows future upgrades to be enabled with ease.


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