Viva Aerobus and Visit México sign an alliance to promote tourism

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Viva Aerobus and Visit México sign an alliance to promote tourism
Wed December 09, 2020

The agreement was signed between Marcos Achar, President of Visit México and Juan Carlos Zuazua, General Director of Viva Aerobus

With the aim of contributing to the reactivation of tourism, affected by the COVID-19 pandemic, Visit Mexico and Viva Aerobus today signed an agreement that will contribute to promoting tourism through an intense campaign to promote key destinations in Mexico and new airline routes; as well as exclusive promotions in order to encourage responsible and accessible tourism.
The agreement, signed by Marcos Achar Levy, President of Visit México and Juan Carlos Zuazua Cosío, General Director of Viva Aerobus, will contribute to disseminating the attractions and flights of Viva Aerobus to strategic tourist destinations through all Visit México communication channels. , a platform whose website has a reach of nearly half a million users per month and among all its social networks it has more than 8 million followers. Likewise, the activation of dynamics in social networks is contemplated to give plane tickets to users.
“The generation of this alliance will allow us to join efforts for the prompt recovery of destinations in Mexico. We are sure that this initiative will promote more inclusive tourism and give national destinations the opportunity to join in and generate synergies together, ”said Marcos Achar Levy from Visit México.
In this way, Visit Mexico and Viva Aerobus will work together for 12 months to help tourists find and discover enclaves of the country and flight options at low prices to travel efficiently and safely. Viva Aerobus recalls that it has implemented the comprehensive program of hygiene and prevention measures Viva Contigo. Thus, the airline guarantees an operation with unrestricted adherence to all the protocols issued by the competent national and international authorities. As a result, the airline established additional disinfection processes in aircraft and common areas, safe distance guidelines, use of face masks, among many other actions.
“At Viva Aerobus we take a step further to connect the country at the best price, with safety, reliability and with the youngest fleet on the continent. As ambassadors for Mexico, we want to contribute to the recovery of tourism, a sector that triggers national development. We are excited to sign this alliance with Visit México to promote responsible and accessible tourism, backed by our disciplined prevention and hygiene measures, "said Juan Carlos Zuazua, General Director of Viva Aerobus.

This agreement also contemplates a comprehensive and virtual training of Viva Aerobus employees for their certification as an "Inclusive Airline" in order to strengthen a corporate culture and customer service focused on equity and respect for diversity. 
This agreement was signed in the framework of the 14th anniversary of Viva Aerobus, a year characterized by the resilience and consistent reactivation of the airline. In this sense, Viva reported that during December its operational capacity increased by 10% compared to the same month of 2019, thus leading the reactivation of the sector in the country by becoming the first Mexican airline to grow its operational capacity compared to the year past. Added to this is
the increase in Viva Aerobus routes, since this year-end it operates 128 routes (103 national and 25 international), this implies 9 more routes than at the end of 2019.

This leadership is the result of the commitment of Viva Aerobus with the connectivity of Mexico and the attention to the needs of the passengers, having launched 20 new routes this year (13 national and 7 international), still within the challenges presented by the road to new normal. 
For Visit México and Viva Aerobus it is time to work together at the sector level and thus facilitate trips that take care of both the economy and the health of all for the benefit of an orderly and responsible recovery of tourism.


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