An event is held in Ecuador to promote the MICE segment
This meeting had the participation of the Minister of Tourism who highlighted the work with the bureaus and Tourism Directorates of the municipalities of Quito, Guayaquil, Cuenca and Manta
MICE tourism today had a space for dialogue during the Webinar entitled "Resilience in the Meetings Industry", where the actions necessary to continue promoting this segment were analyzed, within the framework of the new normal.
This meeting had the participation of the Minister of Tourism, Rosi Prado de Holguín, who highlighted the work with the Tourism bureaus and directorates of the municipalities of Quito, Guayaquil, Cuenca and Manta, priority cities in the country for this tourist segment. With these destinations, the MICE Ecuador Committee was formed, which constitutes a space for coordinating actions to cope with the effects of the pandemic.
The official also pointed out the importance of this type of tourism, which in July of this year had its own Biosafety Protocol. “With this tool, service providers were trained and places were adapted with all sanitary measures. This was the beginning of another phase in the reactivation route since, in a progressive and responsible way, several destinations reopened their doors with innovation, safety, complying with regulations and of course, counting on the commitment of people to self-care ”, projection.
Santiago González, director of Latin America and the Caribbean of the International Congress and Convention Association (ICCA), explained the impacts that the pandemic has had on the world economy, specifically on MICE tourism. He argued that controlled, specialized meetings are currently being developed, which energize other segments and sectors of the economy.
He also explained that the next events must have a hybrid component. That is, there are participants in the face-to-face and virtual modalities, thus applying resilience with special care in content. The objective is for the offer to be relevant and generate "engagement" so that travelers enjoy a great experience.
Along these lines, at the end of his speech González referred to the need to be creative, work together and focus on micro-segmentation so that business and meeting tourism continues to evolve.