Retrospective 2020: Towards a more qualified and efficient Brazilian tourism
Even in an atypical year, the balance of the National Secretariat for Tourism Development and Competitiveness shows a balance of many achievements
The year 2020 gave a new meaning to tourism around the world, which needed to reinvent itself and adapt to a new reality in the face of the Covid-19 pandemic, after experiencing its best year in Brazil, in 2019. Faced with travel cancellations in Como As a result of the restrictions on the movement of people, the National Secretariat for Tourism Development and Competitiveness (SNDTur), on behalf of the Ministry of Tourism, acted to protect consumers and, at the same time, protect the jobs and lives of those who expelled from the country. tourism is their livelihood and makes Brazil grow.
Launched at the beginning of April, with the slogan “Brazil awaits you”, the “Do not cancel, reschedule” campaign encouraged tourists about the possibility of not canceling, but postponing trips and tour packages. The idea was to allow the sector to maintain its strength for a later recovery, from the safe return of the routes. In addition to the campaign, SNDTur supported and articulated, through Provisional Measure 948, the regulation of consumer relations, guaranteeing consumer rights and preventing the bankruptcy of companies in the sector. The MP brought clear rules for the cancellation and rescheduling of reservations in both tourism and culture.
The Secretariat also acted in the dissemination of other initiatives of the Ministry of Tourism launched for the protection of the sector. Among them is the campaign on the provision of historical credit of R $ 5 billion, through the General Tourism Fund (Fungetur), to assist tourism companies during the pandemic. And, in this way, give the sector a break so that it can survive the effects of the pandemic and prepare for the resumption of activities.
“In times of adversity, as we have experienced this year, we had the opportunity to adapt in search of the recovery of the sector, demonstrating our ability to overcome. SNDtur, at all times, looked for opportunities to strengthen the sector. For this reason, we promote educational campaigns, train professionals and continue our actions to develop the potential of Brazilian tourism ”, highlighted the National Secretary for Tourism Development and Competitiveness, William França.
The Ministry of Tourism has begun the preparation of the sector for the restart of tourist activity in the country through the National Secretariat for Tourism Development and Competitiveness, creating the "Seal of Responsible, Clean and Safe Tourism". Thus, Brazil was one of the first 10 countries in the world to launch biosafety protocols for 15 tourist activities, such as lodging, theme parks, restaurants, cafeterias, bars, fairs, exhibitions, tourist guides, among others.
The seal already has more than 24,000 adhesions and indicates the commitments and attractions that the recommended health and safety protection measures against Covid-19 are adopting.
In November, the Ministry of Tourism launched the Tourism Resumption campaign, also through SNDTur. The campaign, which is part of a national alliance to organize and initiate this return, presents a basket of pieces for each state, highlighting the main attractions of each place and, thus, inviting Brazilians to travel responsibly and rediscover the country. The initiative seeks to accelerate, in a safe and responsible manner, the resumption of tourism activities in the country, which generate employment and income for the population.
The year 2020 also brought the expansion of the free qualification of workers and managers in the tourism sector. This is due to the fact that large-scale training is a differential factor of competitiveness in the tourism sector, providing, at the same time, development in the career of employees and the offer of services and a more qualified service to tourists.
The most outstanding aspects are the Tourism Manager course (CGT), which seeks to train public and private managers of any activity related to tourism, and the Brazil Braços Abertos (BBA) course, aimed at training in tourism service. Together, the two courses trained 5,579 people in 2020.
It is also necessary to register the start, this year, of the Qualifica + Turismo program, an initiative developed in partnership with the University of Brasilia (UnB) that seeks to identify the main qualification needs of each strategic tourist route in the country and, thus, training direct to workers and managers of the sector.
With this, the Ministry of Tourism has already opened three training courses to meet the real demands of two strategic tourist routes: Corredor do Iguaçu, in Paraná; Belo Horizonte and Historic Cities of Minas, in Minas Gerais; and "Teresina e Serra da Capivara", in Piauí. The 30 strategic tourist routes of the Investe Turismo program will be covered by qualification courses.
The year 2020 was also the springboard to reach 118,786 service providers registered in Cadastur, a national registry that groups companies and professionals working in the tourism sector. The figure is 20% higher than that registered last year (98,986) and represents the formalization and legalization of tourist services in the country through a permanent effort of the Ministry of Tourism, through SNDTur. According to the General Tourism Law, Cadastur is mandatory for seven categories of the sector: tourism guide, tourism agency, accommodation medium, tourist transporter, event organizer, tourist camp and theme park.
Innovation for tourism development is also part of the activities of the national secretariat for tourism development and competitiveness, which created, in October this year, a commission to discuss and stimulate the creative economy, through tourism and culture , in Brazilian municipalities.
Currently, ten Brazilian cities have the seal of “creative cities”, awarded by the United Nations Educational, Scientific and Cultural Organization (UNESCO). They are: Belém (PA), Florianópolis (SC), Paraty (RJ) and Belo Horizonte (MG), in the field of gastronomy; Brasilia (DF), Curitiba (PR) and Fortaleza (CE), in design; João Pessoa (PB), in crafts and popular arts; Salvador (BA), in music; and Santos (SP), in the cinema.
The idea is to encourage more cities to use their creative and innovative capital to promote development. For this, the working group must present, in 2021, a proposal for the creation of the Brazilian Network of Creative Cities.
To close this 2020 retrospective of the actions led by SNDTur, literally, the icing on the cake could not be missing: the national program for the valuation and development of tourism through gastronomy. In this year of 2020, the Ministry of Tourism advanced in the creation of this strategy to promote this segment, which represents the diversity of biomes and flavors in the country.
During the ABAV Collab, the largest virtual fair for Brazilian tourism, the Ministry of Tourism presented the action "Cozinha Show", which consists of the presentation and assembly of dishes made with typical Brazilian ingredients. The initiative is developed in partnership with the Ministry of Agriculture, Livestock and Supply (MAPA) and the Universidade Federal Fluminense during strategic events, through a cooperation agreement signed this year.
The web series Turismo Gastronomia is also in production, with the production of videos to publicize the richness of Brazilian food on social media and at promotional events.