Argentina launches a training program for the MICE segment

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Argentina launches a training program for the MICE segment
Wed January 13, 2021

The objective is to continue supporting and encouraging this field and sustaining the international positioning that led the country to be number one in the ICCA Ranking for Latin America in 2020

The new initiative of the National Institute for Tourism Promotion with the collaboration of the Argentine Association of Organizers and Suppliers of Exhibitions, Congresses, Events and Convention Bureaus, called “Re Meet”, aims to train the Official Tourism Organizations and Bureaux of Argentina conventions with useful tools to make applications to events organized by Universities and Professional Associations around the world. The program begins on Wednesday 14 and Thursday 15 January in which the schedules will be divided by regions.

Until the month of May inclusive, training and workshops will be held through virtual meetings in which five technical programs will be presented that make up the Program for the Reactivation of Meeting Tourism “Re-meet”. The following topics will be addressed: Awareness in protocol management, Training in hybrid events, Trends and institutional organization, Capture of regional events and Management of Event Venues Cities.

Another objective of the project is the federalization of the regions that make up the country, seeking to show the most solid tools and opportunities available to each of the participants. It will have more than 70 seminars and workshops divided into the six regions of the country. The invitation is extended to all professionals in the public and private sector in Argentina who want to acquire this knowledge and contribute to the local development of destinations, with the optimization of applications.

The program will have the participation of more than 100 professional associations and universities, in order to make them aware of the importance of holding their events in person or hybrid. At the same time, it will seek to carry out joint work in pursuit of the construction of the paradigm on the economic, social and professional development that its meetings generate.

In the last ICCA Ranking, for the first time in history Argentina has been classified as the N ° 1 destination in Latin America, one place above Brazil. 214 international congresses were held in the country, and 18% of the meetings in Latin America were held in Argentina. In addition, the Autonomous City of Buenos Aires registers 127 events, which is why it is ranked number one in destinations in America, for the eleventh consecutive year, and ranked 11th worldwide, above cities such as Bangkok, Amsterdam, Dublin, Rome, Sydney, among others. The positioning of Buenos Aires allows to encourage the realization of international events and be the gateway for the rest of the country to receive other congresses and conferences.


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