Ecuador's great commitment to MICE tourism

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Ecuador's great commitment to MICE tourism
Rosi Prado De Holguín, Ecuador
Wed February 03, 2021

The South American country is now part of Meetings Professionals International (MPI), the world's largest association of meeting planners

Ecuador announced that it is now part of Meetings Professionals International (MPI), the world's largest association of meeting planners, with a 40-year history and 60,000 members in 90 countries. His philosophy: collaborate with the development of the tourism industry through networking and education, in the areas of meeting planners, service providers and the academy.

"It is an honor for us to be part of the MPI Project Club Ecuador, which today makes its official launch for its tourism, congress and business activities," said the Minister of Tourism, Rosi Prado de Holguín. He added that, currently when the pandemic has strongly affected the sector, "this is when we must most join forces and join forces so that we can all move forward."

On behalf of this association, Cristina Ávila, its president, said that when referring to MPI "she is talking about a place to develop a sense of leadership, empowering the meetings industry and the community of those who do events." He also commented that there are seven active members in the Ecuador chapter.

Carolina Muzo, director of the Association of Bridal Consultants of Ecuador, invited the organizers and providers of events in the country to join the MPI. "Today more than ever, committed and responsible alliances will make all of us improve day by day," he emphasized.

The event was also attended by the heads of Tourism of the Municipalities of Quito, Carla Cárdenas; Guayaquil, Gloria Gallardo; Cuenca, María Angélica León; and from Manta, Isidro Rodríguez; who pointed out that this initiative will strengthen the value chain of the sector. In addition, they predicted success for this project and presented audiovisual material of the main attractions of their towns, in order to promote them for meeting tourism.

In this launch, which took place in a virtual event, the holders of the National Federation of Provincial Chambers of Tourism (Fenacaptur), Holbach Muñetón; from the Pichincha Chamber of Tourism (Captur), Raúl García; and the Quito Convention Bureau, Luis Proaño, who agreed on the importance of being part of this initiative and the value of MICE tourism (business and meetings) for the reactivation of the industry.


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