Mexico focuses on Algeria, Egypt, Morocco, Iran and Palestine
Officials from the Tourism Secretariats and the Ministry of Foreign Relations held the seventh meeting of the Permanent Tourism Observatory
Yesterday, on behalf of the heads of the Ministry of Foreign Relations (SRE) and the Ministry of Tourism (Sectur), Marcelo Ebrard Casaubon and Miguel Torruco Marqués, respectively, the head of the Unit of the Executive Directorate of Strategy and Diplomacy Secretary of the SRE, Alfonso Zegbe, and the Undersecretary of Quality and Regulation of the Secretariat of Tourism (Sectur), Humberto Hernández-Haddad, held a working meeting with the heads of the Mexican Embassies in Algeria, Egypt, Morocco, Iran and the Mexican Representative Office in Palestine, as part of the Permanent Tourism Observatory.
This exercise seeks to join forces and competences of the Federal Government, the states, cities and municipalities with the aim of designing the national tourist reactivation strategy, understood as an economic, social and welfare agenda. Therefore, the president of the Union of Secretaries of Tourism of Mexico (Asetur), Juan Carlos Rivera Castellanos, Secretary of Tourism of Oaxaca, participated in the event.
The different general directions of the Sectur, which contribute to the design of the proposal for the reactivation of tourism in Mexico, shared the main initiatives and projects that Mexico develops for the relaunch of the country as a model in the matter: conservation of the natural environment; the consolidation of inclusive and economically fair tourism, and the digitization of the promotion of the sector.
In particular, the celebration of the first Digital Tourism Tianguis last September, being the first to be held virtually, as well as the preparations for its second edition scheduled for March 23 and 24, where Sinaloa is the host state. For the realization of said event, the Representations of Mexico abroad have collaborated in the identification and invitation of the main service providers and tour operators of their countries of affiliation. On the other hand, they discussed the plan for the internationalization of the Magic Towns and its promotional events, including the third Tianguis de Pueblos Mágicos.
In terms of training for those who make up the Mexican Foreign Service, the general directors of the Matías Romero Institute and the Tourist Competitiveness Institute presented the offer of courses on the promotion of tourism in Mexico and the calls to be published in 2021. The general director of the Academy Diplomat from Mexico, Alejandro Alday, emphasized that the country's tourism promotion skills in the Representations have become one of the aspects that are part of the basic frameworks for the training of Mexican diplomatic and consular agents.
The heads of the Embassies shared the comparative advantages of their countries of affiliation and concurrence to consider tourism as one of the sectors that will contribute to the economic recovery of these nations by locating geographically in places that saw the most emblematic ancient civilizations constitute, a characteristic they share with Mexico. Likewise, each of them exposed the routes of action that each country will undertake to reactivate the sector in nations characterized by their archaeological and cultural wealth, such as Egypt and Morocco, as well as the projects to open tourism in countries with natural wealth and potential destinations. of Religious Tourism, such as Algeria and Palestine. On your side,
The main strategies to promote the flow of tourists were highlighted: the translation of promotional materials and the VisitMexico site into the official languages of those countries; increase air connectivity; promote national cultural wealth; take into account the behavior of the diasporas in these countries to encourage multi-destination travel in the American hemisphere, and facilitate the entry of international travelers to Mexico.
The preparations for the 24th Meeting of the General Assembly of the World Tourism Organization, which will take place in October 2021 in Marrakech, the first global event of the United Nations since the beginning of the pandemic, where the issues of education and youth, rural development and digital innovation.
Finally, in this meeting, coordinated by the director general in the International Affairs and Cooperation Unit of the Sectur, Emmanuel Rey, and the coordinator of Tourism and Public Diplomacy of the Executive Directorate of Strategy and Public Diplomacy of the SRE, Ángel E Santamaría Navarro, thanked the commitment and work of these Diplomatic Representations in the tourism promotion activities that both Secretariats develop.