US tourists miss traveling and plan to do so as vaccination progresses
According to an Expedia report, once the health situation has stabilized, people plan to take longer trips with a bigger budget
Expedia Group released its 2021 Travel Trends Report, highlighting the critical role travel will play in bringing people together after nearly a year of relative isolation. The report * contains the findings of a study of 2,200 Americans in association with data intelligence firm Morning Consult, which explored how COVID-19 has influenced travel plans and the way consumers feel about travel in next year. Combined with proprietary data from Brand Expedia®, Expedia Group ™ Media Solutions, Travelocity®, and Vrbo®, the report provides a broad perspective on travel and industry recovery in 2021.
"Our latest research shows that people miss traveling and long to reconnect with their friends, family and colleagues."
"Our latest research shows that people miss traveling and long to reconnect with their friends, family and colleagues," said Anni Murphy, Expedia Group's Corporate Communications Manager. “Once the circumstances related to the pandemic have stabilized, people plan to take longer trips and are budgeting a significant amount of money to travel. The pent-up demand indicates that even the travel sectors hardest hit by COVID-19 may start to recover earlier than expected. This is a positive sign not only for travel, but also for a broader economic recovery and communities around the world that depend on tourism. "
Key findings from Expedia Group's 2021 Travel Trends Report include:
- Initiatives to Reduce the Spread of COVID-19 Will Drive Travel Industry Recovery
- Almost half of those surveyed are more likely to travel when the COVID-19 vaccine is widely available.
- Forty-two percent said recent news about the vaccine gave them more hope about the trip or led them to book an upcoming trip.
Travelers will take more trips and extend their vacations
- 44% will travel more in 2021 than in 2020, with the younger generations traveling the most overall.
- More than one in three respondents said their next trip will be a week or more.
Consumer spending will be high in 2021
People are saving $ 3,444 on average for their next trip, but Millennials plan to spend much more.