Mexican tourism authorities meet to coordinate reactivation

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Mexican tourism authorities meet to coordinate reactivation
Wed February 17, 2021

The Secretary of Tourism of Mexico led a meeting with the members of ASETUR

The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, led a working meeting with the members of the Union of Secretaries of Tourism of Mexico (Asetur), chaired by the head of the Secretariat of Tourism of Oaxaca, Juan Carlos Rivera Castellanos .

During the meeting, together with a group of his main collaborators, the head of the Ministry of Tourism (Sectur) made an account of the main actions and work programs that this agency is carrying out, as well as the economic importance that the tourism industry has for the economy of the country.

In this group of officials of the Federal Tourism Secretariat were: Humberto Hernández-Haddad, Undersecretary of Quality and Regulation; Carlos Márquez Pérez, head of the Secretary's Office; Alejandro Aguilera Gómez, head of the International Affairs and Cooperation Unit; Emmanuel Rey, general director of the International Affairs and Cooperation Unit; Hilario Pérez León, general director of Tourism Certification; Mauricio Reyna, general director of Innovation and Development; Mario Alberto González, general director of Destination Management; César González Madruga, general director of Sustainable Tourism Planning; Ramón Martínez, general director of the Institute of Tourism Training (Ictur); and Alejandro Zúñiga Bernal, general director of the “Ángeles Verdes” Tourist Services Corporation.

Secretary Torruco Marqués and his team pointed out that soon in Orizaba, Veracruz, the National Hotel Museum will be inaugurated, second in the Anchor Attractions program; Besides, you will be able to admire this Magic Town that was recently painted thanks to the Colors of Mexico Program.

He also highlighted that although before the Magic Towns Program had a budget of 450 million pesos, now only in the town of Mexcaltitán, in Nayarit, which recently recovered the name of Pueblo Mágico, 43.7 were invested through the Sedatu millions of pesos in urban infrastructure, which was paved, illuminated and painted.

Regarding Tourism Quality and Certification, they indicated that as of February 10, the Ministry of Tourism has issued 3,530 stamps “Clean Point v2020. Good Practices for Sanitary Hygienic Quality ”, in 26 states of the country, keeping coincidence in its distribution with the main tourist destinations in Mexico.

Likewise, from the Product Innovation part, it works in seven segments: Nature, Cultural, Gastronomic, Romance, LGBTQ +, Health, and Meetings Tourism, to comply with the 2020-24 Tourism Sector Program and with the objective of generate a direct benefit to the MSMEs in the sector and promote the balanced development of destinations, with a social focus, strengthening market diversification and sustainability.

Regarding the work carried out by the International Affairs Unit in favor of the country's destinations, the close relationship between Mexico and the World Tourism Organization (UNWTO) stands out.

Our country is working in the committee in charge of the elaboration of an international code for the protection of tourists; At the same time, he is an observer member of the World Tourism Crisis Committee and is working, together with the Secretary General of the UNWTO, Zurab Pololikashvili, to achieve the standardization of biosanitary protocols and migratory measures of the tourism sector at a global level.

In the same sense, as Mexico heads the Inter-American Tourism Commission (Citur), of the Organization of American States (OAS), it is calling an extraordinary meeting on March 4 to specifically advance in the standardization of biosanitary protocols in the continent and work hand in hand with UNWTO to take them globally.

They recalled that with the collaboration agreement signed in 2019 with the Foreign Ministry, two institutional mechanisms of tourism policy were created in favor of containing the crisis generated by the Covid-19 pandemic and the reactivation of the tourism sector in the country.

Through the first: the Permanent Tourism Observatory, between September and October 2020, 23 videoconferences were held with 19 Mexican embassies and 63 consulates abroad, corresponding to 19 of our priority markets in the world. In a second phase, which has already begun and will conclude on March 3, 2021, there will be fourteen more videoconferences with 61 embassies, three consulates and three liaison offices, which will reach one hundred percent of the Network of Diplomatic Representations of Mexico in the world. To date, a total of 31 of these meetings have been held.

Derived from this collaboration space, work tables are being set up with the technical and operational teams of each embassy and consulate, in order to design a roadmap for each specific market and to promote the promotion of tourist destinations in Mexico in a structured way. all over the world.

Through the second mechanism: the Tourism Diplomacy Council, three work sessions were held last year and another will be convened shortly to publicize and request an opinion on all the actions carried out in favor of the recovery of the sector.

On the other hand, in order to provide immediate attention to people in tourist areas during the quarantine period due to the pandemic, in collaboration with the Ministry of Health, recommendations were established focused on preventing and mitigating the risks of contagion to the maximum through measures of personal hygiene, of the environment and of healthy distance, based on the traffic light by regions.

Therefore, various protocols were issued, such as the "Attention for People of Mexican and Foreign Nationality who are in the Mexican National Territory in Lodging Centers" and the "National Guideline for the Reopening of the Tourism Sector", as well as the " Agreement by which Simplification Actions are Established for Procedures carried out before the Ministry of Tourism ”, within the framework of the 2019-2020 Regulatory Improvement Program.

In turn, the Tourist Services Corporation "Ángeles Verdes" reported relevant actions implemented to strengthen Road Tourism, focused on the eight regions established in the National Tourism Strategy 2019-2014.

Of the advances obtained, it is worth highlighting that 32 technical origin-destination-origin analyzes were developed to strengthen the tourist assistance services on the road in each of the states.

Together with Conacyt and Ictur, the corporation is working on the specific demand project, obtaining the final version of the Green Angels Geo-intelligence Management Center, which will allow: reducing response times to road assistance requests; increase the service capacity of assistance services, incorporating new channels of contact with tourists, such as applications on cell phones and social networks; and automation of tourist service processes, among others.

With the data collected daily, the "CSTAV Road Tourism Geographical Viewer" was generated, a web application designed to be a tourist information tool for both internal use and for the general population, based on variables that affect road routes . The main objective is to establish georeferenced information on a geographic frame, using geospatial standards.

Meanwhile, the Institute of Tourist Competitiveness (Ictur), in coordination with the Ministry of Foreign Relations, gave two editions of the online course "Fundamentals of Tourism Promotion", training 55 officials of the Mexican Foreign Service and the Foreign Ministry.

In addition, 10,816 people were professionalized through the online delivery of 19 seminars "Conversing with the experts"; the seminar "Innovation of tourist destinations and products"; the international workshop: "Acceleration of gastronomic and tourist businesses, keys to competitiveness"; and the series of conferences: "Long live Mexican cuisine."

744 service providers were also trained on quality issues in service and tourism culture, among other actions.

Finally, over the past year 18 orientation workshops were held on sources of financing, investment and supply, to tourism companies from 16 states, in which the National Tourism Promotion Fund (Fonatur), National Bank for Foreign Trade participated. and Nacional Financiera (Bancomext-Nafin), Nacional Financiera de Desarrollo Agropecuario, Rural, Forestal y Pesquero (FND); and the Trusts Established in Relation to Agriculture (FIRA).

These workshops had a participation of around half a million MSMEs, businessmen and officials of the sector, managing to launch, together with the Development Bank, a credit program for eleven thousand 400 million pesos for working capital.


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