Peru presents strategy for the reactivation of the tourism sector
The head of the Mincetur, Claudia Cornejo, highlighted the great effort that tourism service providers and artisans have been making to sustain their businesses today
The Ministry of Foreign Trade and Tourism (Mincetur) announced that it has prepared the National Strategy for the reactivation of the Tourism Sector. An important plan that establishes a series of measures for the economic reactivation, preservation and sustainable development of the sector, within the framework of the declaration of national emergency due to COVID-19. Its execution horizon is three years.
The head of Mincetur, Claudia Cornejo, highlighted the great effort that tourism service providers and artisans have been making to sustain their businesses today; Therefore, the strategy incorporates their contributions and needs, both at the national and regional levels.
“I appreciate the commitment of the Regional Governors through their Tourism Directorates and / or Managers, who summoned the representatives of the tourist and artisan unions in their territories to prepare this guide. I would like to reiterate the Executive's commitment to generate the conditions that allow, gradually, to recover the flows of tourists, "he said.
ABOUT THE NATIONAL STRATEGY
Minister Claudia Cornejo explained that the National Strategy for the reactivation of the tourism sector has three objectives: (i) develop and consolidate an offer of sustainable destinations, (ii) position Peru as a destination with first-rate tourism products and insurance, and (iii) improve the competitiveness of the sector, strengthening its institutional framework and public-private articulation.
Thus, the actions that will be carried out within the framework of this plan are based on the demands of the new post-pandemic tourist, which seeks tourism of nature and open spaces, without neglecting cultural tourism, which is prevalent and highly valued. In this sense, tourism promotion at the national and international level will make visible these strengths of our tourism offer. Likewise, the new tourist also requires the application of health protocols, for this reason, the Mincetur will continue to grant Safe Travels Stamps to more destinations nationwide, with the support of regional governments.
“To strengthen tourism competitiveness and due to the cross-sector nature of the sector, we will give greater impetus to articulation with other sectors of the Executive through work groups such as air connectivity. Along the same lines, we have been coordinating with strategic allies in each region the execution of inspection actions and joint work with regional tourist protection networks, ”added the head of the Mincetur.
To this, he added, that in order to contribute to the reactivation and sustainability of tourism businesses and counteract the impact on the payment chain, the Mincetur is preparing a new edition of the "Tourism Emprende" program, as well as promoting the FAE-Tourism , among other business economic support tools, to which is added the Deferral and Fractionation Regime (RAF), incorporated in Law No. 31103.
“This National Strategy will allow the reactivation to be orderly and fluid. We will regain the confidence of tourists, we will strengthen competitiveness, we will innovate the tourist and artisan offer, and we will reduce the gap in public tourism infrastructure. This will only be possible thanks to joint and articulated work at all levels of Government, and in close coordination with the private sector, ”Minister Cornejo concluded.