Mexico strengthens promotion of its destinations in Central America and the Caribbean
The Secretaries of Foreign Affairs and Tourism held meetings of the Permanent Tourism Observatory with the Mexican representations
Follow-up to the tourist reactivation activities, between February 22 and 26, on behalf of the heads of the Ministry of Foreign Relations (SRE) and the Ministry of Tourism (Sectur), Marcelo Ebrard Casaubon and Miguel Torruco Marqués, respectively , the Undersecretary of Quality and Regulation of the Sectur, Humberto Hernández-Haddad and the head of Strategy and Public Diplomacy of the SRE, Alfonso Zegbe, held the work sessions of the Permanent Tourism Observatory (OTP) with Central America and the Caribbean with the participation from the diplomatic representations of Mexico in Belize, Costa Rica, Cuba, Guatemala, Guyana, Haiti, Honduras, Jamaica, Nicaragua, Panama, the Dominican Republic, Saint Lucia and Trinidad and Tobago, and the consulates of Mexico in Quetzaltenango, San Pedro Sula and Tecún Umán.
being more than ninety percent of the companies affected directly or indirectly by the stoppage of the productive activities of tourism. Therefore, the meetings were attended by representatives of the private initiative, such as the National Council of Exporters of Tourist Services (Conexstur) and the VisitMexico ecosystem.
During the meetings, the authorities of the tourism sector presented the main projects that the Government of Mexico develops to promote sustainable and social tourism, where the health of the visitor and the communities is assured at all times, highlighting the granting of 3,765 Punto stamps Clean v. 2020 in 27 states.
The Matías Romero Institute (IMR), as training entity of the SRE and the Institute of Tourist Competitiveness (Ictur) of the Sectur presented the offer of courses on the promotion of tourism in Mexico that have been designed for the personnel of the Mexican Foreign Ministry and the Mexican foreign service. The IMR assured that the next generations of the career diplomatic corps will have tourism promotion training as part of the basic training frameworks that the diplomatic academy will offer during their stay.
The participating Representations shared the scenario of the tourism sector in Central America and the Caribbean, whose countries are gradually preparing to reopen their borders and receive travelers.
They also recognized the importance of strengthening and promoting road tourism as the main form of connectivity between Mexico and the northern triangle of Central America, as well as disseminating the work of the Green Angels regarding tourist information and road assistance services. Likewise, the international action of cross-border local governments was highlighted, which through twinning have intensified tourist and cooperation flows, recognizing the importance of the economic contributions of the parties.
The relationship between tourism and the vaccination plan in the region was addressed, concluding that as the populations have access to the vaccine, restrictions will decrease and business, investment, tourism and air connectivity projects will resume between Mexico. and those countries. The importance of Mexico as a tourist reference and investor in the hotel and restaurant sector in some of these destinations was highlighted.
The Strategy and Public Diplomacy Unit of the SRE and the International Affairs and Cooperation Unit of the Sectur have been working with the accompaniment of the General Directorate for Political Coordination and the General Directorate for Latin America and the Caribbean and other political areas of the Ministry of Foreign Affairs at the OTP meetings since September 2020, with the aim of ensuring the execution of the country's tourism promotion at the Embassies and Consulates as one of the powers conferred on the Mexican Representations abroad.