Face-to-face events began in Asia and France
Messe Frankfurt began its calendar of events in Japan and France with the Beautyworld Japan Fukuoka fair and the Texworld Evolution Showroom Paris, which allowed face-to-face business meetings
With the return of face-to-face events during 2020 in China and the realization of Beautyworld Japan Fukuoka and the Texworld Evolution Showroom Paris, Messe Frankfurt is preparing for the return of face-to-face events in different countries.
At Beautyworld Japan Fukuoka, Messe Frankfurt's first face-to-face event in 2021, had 122 exhibitors presenting their products and services. The regional exhibition for the beauty industry welcomed 3,818 visitors eager to discover the latest products and trends in cosmetics, perfumes, and personal care and wellness.
According to Wolfgang Marzin, President and CEO of Messe Frankfurt: “Exhibition organizers are still prohibited from practicing our profession in Germany. No one knows what the future holds and it would be irresponsible to pretend otherwise. However, after resuming the operation of trade shows in China last year, and now with our exhibitions in Japan and France, we have shown that trade events can be held in accordance with hygiene and safety standards. "
For his part, Stephan Burma, General Director of Messe Frankfurt for Asia explained: “The success of these events makes it clear that fairs can also be held in Japan during the pandemic. Beautyworld Japan Fukuoka followed the success of its sister event, Beautyworld Japan West, which was held in October 2020 with 224 exhibiting companies and more than 22,000 visitors. "
3,235 visitor inquiries were held at Texworld Evolution Paris
In early February, Texworld Evolution Paris - Le Showroom, held at the Atelier Richelieu, welcomed more than 500 buyers and experts from the fashion, textile and apparel industry , who sought to identify the spring-summer trends for 2022. The industry came together in a refined and safe environment, devised to discover more than 2,500 selected samples from 75 international manufacturers from about 10 countries. To ensure control of the number of attendees, advance reservations were required for specific admission slots.
The visitors enjoyed direct contact with the manufacturers. A total of 3,235 inquiries and requests for information, offers and orders were made.
“Beyond the simple pleasure of meeting and working together again, this event 'enriched' with a forum of inspiring trends meets the expectations of the market”, says Frédéric Bougeard, President of Messe Frankfurt France. "The supply needs of the fashion industry will be increasingly linear: they want more regular meetings and are in favor of intermediate solutions like this, complementary to the fairs that continue to be essential."
Digital events continue, as is the case with 'Neonyt on Air' and ISH digital.In
those places where official regulations have made it impossible to carry out face-to-face events, Messe Frankfurt has expanded its digital presence by offering its customers the best platforms to be able to interact with business partners, even during the pandemic. In mid-January, the company used Neonyt's social media channels to invite people to participate in "Neonyt on Air," a series of live-streamed talks and panel discussions focused on the latest developments for the textile and sustainable fashion.
For its part, ISH, the world's leading trade fair for heating, ventilation, air conditioning and water, was also active in the digital arena. From March 22 to 26, 2021, the first ISH Digital will take place, where international players will present their latest products and innovations, discuss trends and expand their contacts. ISH Digital's main topics include "Air: The Lifeblood" - which looks at indoor ventilation technology that reduces COVID aerosol concentrations - and "Bathroom Hygiene", which explores topics such as dirt and bacteria resistant surfaces. , hands-free devices and luxury hygienic toilets.
According to Marzin: “We realize that nothing can replace face-to-face meetings, but until we can do our international meetings again in the form of face-to-face events around the world, we will continue to offer our clients the opportunities they need to stay in touch. with each other in these difficult times, always taking into account what is possible and beneficial for the industries involved”.