ITB Berlin NOW, a beacon in challenging times

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ITB Berlin NOW, a beacon in challenging times
Martin Ecknig, Messe Berlin
Wed March 10, 2021

The German fair opened its doors with singular success. 3,513 exhibitors from 120 countries participate

The digital edition of the World's Leading Trade Fair has started in online format. The show runs until March 12 and brings together 3,513 exhibitors from 120 countries, a figure that reflects a high demand from the industry including tourism organizations and associations, travel technology companies, tour operators, hotel chains and management companies. of destinations (DMC) representing the top five markets.

The event offers a full conference program with 590 speakers and around 400 sessions. Saxony is the Official Cultural Destination and Georgia is the Digital Adventure and Sustainability partner.

There will even be space for entertainment. A live performance by the famous international DJ Paul van Dyk is scheduled after the fair.

The fair offers the ideal conditions for trade visitors to network, exchange ideas, stay well informed and negotiate business with market players and tourism service providers from around the world. 

The new platform concentrates business, networking, content and news in one place, and with its show floor, video streaming, virtual cafes and smart matchmaking tools, it offers the best opportunities for successful trade show results. . 

“Without a doubt, the travel industry has been hit hard by the pandemic. However, as the world's leading Travel Trade Show, it is our responsibility to offer the industry guidance and new hope, particularly in these difficult times. With ITB Berlin NOW and our virtual platform, we are giving players around the world in a very difficult situation the opportunity to communicate with each other, learn about new developments and do business. I am very confident that after many months of stagnation, our virtual market will produce tangible results for the future and will remain relevant as part of a hybrid event for years to come, ”said Martin Ecknig, CEO of Messe Berlin.


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