International tourism could revive in Spain
SiteMinder guest engagement platform World Hotel Index shows encouraging data on demand
Foreigners want to travel to Spain again: almost 60% of the planned arrivals at hotels in Spain for the summer correspond to foreign travelers. The influx of international visitors is expected to begin to be noticed as early as May, where they account for 65% of arrivals. They are data from the World Hotel Index of SiteMinder, the guest acquisition platform used by 35,000 hotels and which is connected to more than 400 hotel reservation channels around the world. All this highlights the growing confidence of travelers in the recovery of tourism in Spain and in the health guarantees that our country will offer.
Although international travelers currently represent less than 20% of the expected arrivals at Spanish hotels, their weight will grow throughout the summer and for September and October it is expected to be around 80%.
National tourism continues to be the protagonist of reservations in the month of March, with 80% of them. Most of them are travelers who move within their own autonomous community, due to the restrictions of mobility between regions imposed by the authorities.
Despite the current state of alarm and the different regional curfews, hotel reservations have increased significantly, reaching 39.4% of the 2019 figures prior to Covid 19, which represents an important advance over the worst data of the pandemic, registered in February (21.2%). This positive evolution of reservations shows that many citizens are already eager to travel.
SiteMinder's World Hotel Index also shows that traditional holiday periods will continue to be preferred by tourists and will attract the bulk of guests in 2021, despite the pandemic. Easter, summer, December bridge and Christmas will continue to be high occupancy seasons for hotels in Spain.
In the short term, more than a third (39.05%) of bookings made in the last two weeks are for March, while around 40% of all bookings in force are for stays from June on.
"Despite the continued trend in last-minute bookings that has dominated the charts of the World Hotel Index since the beginning of the pandemic, it is clear that, in addition to recovering last-minute bookings, early bookings are also finally growing," Sara Padrosa, SiteMinder director for Spain, has stated.