Cendyn partners with Oaky to create an unparalleled experience for guests

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Cendyn partners with Oaky to create an unparalleled experience for guests
Mon March 22, 2021

Integration unites hotel CRM and upselling platform to provide an enhanced guest experience and accelerate revenue growth

Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce a new partnership with Oaky, the leading upselling platform in hospitality, to power Oaky’s first CRM integration.

Oaky excels at providing hotels with pre-arrival upsell opportunities designed to enhance each guest stay, ranging from room upgrades and hotel services to unique deals based on guest type. Cendyn’s award-winning eInsight CRM provides marketing automation and guest intelligence that leverages real-time data to help hotels drive loyalty and provide personalized, one-to-one guest communications.

The new technology integration between eInsight CRM and Oaky was successfully launched for a mutual customer, ONYX Hospitality Group, on March 1st. Prior to this implementation, ONYX Hospitality Group had already seen success with Cendyn’s eInsight CRM & eNgage, which they use to deliver more efficient, personalized communication to their guests which, in turn has increased guest satisfaction and improved the experience across all touchpoints.

“We’re excited about the opportunity to work with Cendyn. This beneficial partnership will enable hotels to increase ancillary revenue by customizing our innovative upsell features to reflect each guest’s previous behaviors and preferences, which are compiled within Cendyn’s eInsight CRM. This level of personalization will only help to increase guest satisfaction and loyalty while driving total hotel revenue.” said Erik Tengen, Co-Founder at Oaky.

“We are very happy to be partnering with Oaky to add a new level of personalization to their platform. With the combined features of both systems, hotels can optimize not only room upgrades but promote additional revenue streams through spa, F&B, hotel events, in-room amenities and so much more. With many hotels still in recovery mode after the challenges of the global pandemic, capitalizing on ancillary revenue has become more important than ever.” said John Seaton, Chief Revenue Officer.

“Having already seen the benefits of Cendyn’s eInsight CRM and its ability to deliver personalized communications and effectively target guests, we are looking forward to utilizing both platforms to further enhance the guest experience across our hotel group with tailored upsell opportunities based on our guests preferences.” said Chetan Patel, Vice President, Digital & CRM at ONYX Hospitality Group.


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