After a successful opening, the Tianguis Turístico Digital lives its last day today

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After a successful opening, the Tianguis Turístico Digital lives its last day today
Wed March 24, 2021

The most important tourist event in Mexico has experienced a hectic first day yesterday that began with the participation of President López Obrador, Tourism Secretary Torruco Marqués and UNWTO Secretary General Zurab Zurab Pololikashvili


This virtual meeting brings together national and international buyers, visitors and exhibitors, to conduct business, thereby contributing to the economic recovery of the tourism sector, after a difficult year. 

On this occasion, 1,679 buyers from 1,141 companies from 61 countries and 230 exhibitors from 32 states will participate. 

It has two novelties: a thematic pavilion for Romance Tourism and an area for artisans, which will be used by 376 men and women dedicated to this activity.

In his message, President Andrés Manuel López Obrador pointed out that we have to continue promoting tourism because the beauties of Mexico are unique: its beaches, its colonial cities, its archaeological sites, its traditions, and, most important of all: its people. .

Likewise, the Secretary General of the World Tourism Organization, Zurab Pololikashvili, in his message stated that it is an honor to greet the Mexican tourism industry at the beginning of this event, since they are proof of the strength of Mexican tourism, especially in these difficult times in which this edition of the Digital Tianguis is key to reactivate tourism. 

He added that the event is an example for Mexico and the world of the value of public-private cooperation. "Dear friends, I trust the successful tianguis, and I send you an affectionate greeting from the World Tourism Organization," he said.

Also participating in the inauguration were José Manuel Villalobos Jiménez, municipal president of Mazatlán; José Alfonso Zegbe Camarena, head of the Unit of the Executive Directorate of Strategy and Public Diplomacy of the Ministry of Foreign Relations; María Luisa Íñiguez Méndez, vice president of the Union of Secretaries of Tourism of Mexico (Asetur); José Manuel López Campos, president of the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur); and Braulio Arsuaga Losada, president of the National Tourism Business Council (CNET).

The Secretary of Tourism of the Government of Mexico affirmed that this virtual meeting will allow the destinations of Mexico and all those involved in the sector to carry out the promotion and commercialization of their products and services.

The governor of Sinaloa stressed that his entity is the only one in the country to host the event in its two modalities: face-to-face, in 2018, and now, digital, due to the Covid-19 pandemic.

The head of the Ministry of Tourism (Sectur) affirmed that although the first Tianguis Turístico Digital, which took place last year, was a success as it exceeded initial expectations, he is confident that in this second edition the results will still be better, consolidating itself as an innovative and efficient promotion strategy, at the height of a highly competitive country in terms of tourism; a country that wants to remain among the main tourist powers in the world. 

He reported that, according to the latest report, 1,679 buyers from 1,141 companies from 61 countries, including Mexico, and 230 exhibitors from 32 states have registered, with 16,994 business appointments arranged at the start of the Digital Tourism Tianguis . 

"It is important to note that the new digital platform will have the same spaces and activities as the face-to-face Tourist Tianguis, such as showrooms, stands, brand presence, business table and an auditorium for keynote speeches," he said.

He added that this year the event has two novelties: a thematic pavilion for Romance Tourism and an area for artisans, which will be used by 376 men and women from the 32 entities of the country, dedicated to this activity.

“There is no doubt that the Tianguis Turístico Digital is here to stay and become a powerful marketing and promotion tool, which will leave its mark on the tourism industry, not only because it is the first of its kind, but also because it will remain in the taste and interest of buyers and exhibitors throughout the years ”, he assured.

Secretary Torruco Marqués explained that this business meeting was born as a result of the Covid-19 pandemic, which took global tourism activity hostage, paralyzing one of the most relevant economic sectors, causing travel restrictions, suspension of flights and cruises, and the cancellation of the most important tourist fairs in the world.

“Given the new circumstances imposed by the health crisis and the need to continue promoting our tourist destinations, the Federal Tourism Secretariat could not sit back, so we launched a new strategy that would allow the tourism sector in Mexico to have a virtual space to carry out the commercialization, diffusion and promotion of your products and tourist attractions. This is how the first Digital Tourism Tianguis emerged in September last year, which comes to promote and strengthen our international and national tourism, "he said.

He highlighted that digital platforms are consolidating as a powerful tool that gives the tourism value chain an unbeatable scope and visibility for the commercialization and promotion of products and services, since they allow national and international buyers, visitors and exhibitors to meet. , to carry out productive businesses, thereby contributing to the economic recovery of the tourism industry.

And he emphasized that technology, innovation and creativity, so necessary in times like the ones we live in, have become an efficient support so that our vast and rich natural and cultural heritage continues to be disseminated and admired in other latitudes.

He argued that in Mexico, there are 92.1 million Internet users, through any device, this is about 71 percent of the total population of the country. 

"This is how we have in this powerful communication instrument a great ally, which year after year will grow, and that we must take advantage of so that the great treasures that Mexico houses are always in the minds of our visitors," he said.

He also thanked Governor Quirino Ordaz Coppel for his interest, support and willingness to make this second edition a reality; and he announced that very soon the largest aquarium in Latin America will be inaugurated, which is being built in Mazatlán, jointly by the state government, the municipality and the Ministry of Tourism.

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