Crowne Plaza is renewed globally

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Crowne Plaza is renewed globally
Wed March 24, 2021

The famous IHG Hotels & Resorts brand seeks to offer modern properties that adapt to the needs of an increasingly demanding customer segment

In partnership with hotel owners around the world, IHG® Hotels & Resorts is accelerating the transformation of one of the largest and best-known luxury brands in the industry: Crowne Plaza® Hotels & Resorts. Whether they are among the first to stay with IHG at new global properties like Crowne Plaza Sydney Darling Harbor or Crowne Plaza Shanghai Hongqiao, or check into newly renovated properties like Crowne Plaza Toronto Airport and Crowne Plaza Atlanta Perimeter in Ravinia, guests are experiencing the future of business travel and are loving it.  

Ginger Taggart, Vice President of Global Crowne Plaza, commented: "Crowne Plaza was one of the first brands to focus on the needs of modern business travelers in the early 1980s and since then we have continued to innovate and improve our design. and service. For the past several years, we've worked closely with our owners to enhance this brand and deliver on the future of premium travel, including guests' desire for overall balance and the ability to easily switch between work and leisure, as well as the evolution of meetings to include more virtual and hybrid options. "  

Crowne Plaza's elevated experience for today's traveler focuses on a "new and modern" design style that meets the needs of professional productivity, personal catering and inspiration. The key features include:

Plaza Workspace - Lobbies have been reinvented through Plaza Workspace with flexible spaces that support work and downtime; a central and elegant bar; different seats to work and socialize; built-in technology; and a private meeting space that can be reserved by the hour.

WorkLife Rooms - Crowne Plaza's patented and perfectly balanced WorkLife Room offers a combination of comfort, connectivity and flexibility with distinct zones that maximize space and lighting for working, relaxing and sleeping.

Dare to Connect - A Distinguished Service Experience, Dare to Connect is an intuitive, unscripted style of service that sets Crowne Plaza apart in the industry. The program trains and empowers hotel teams to take a proactive approach to connecting with guests, anticipating their needs and providing the best recommendations to help guests make the most of their free time.

Gather + Thrive: Crowne Plaza is focused on the future of meetings and events, setting the stage for creative collaborations and important life moments, working from planning to execution to make sure everything runs smoothly for event planners. meetings and attendees can be at their best. The Gather + Thrive program offers an end-to-end meeting and event experience that includes purposeful design, energizing food and beverage options, innovative meeting technology, and excellent service. The meetings are also supported by IHG's Meet with Confidence program, which includes hybrid and multi-site meeting options developed with partners such as Encore (formerly PSAV); improved cleaning protocols, health and safety for meetings; and flexible booking options.

Driving Results with Owners
IHG is committed to consistently delivering exceptional guest experiences and measures guest satisfaction across brands through its unique HeartBeat guest survey program. Both IHG and hotel owners use the HeartBeat survey methodically to consistently raise guest satisfaction and hotel performance.

Applying this insights, more than a third of Crowne Plaza hotels in the Americas have completed renovations and implemented brand enhancements such as Plaza Workspace since 2016, with nearly 7,000 rooms currently showcasing new modern designs or WorkLife.

Chris Green, President and CEO of Chesapeake Hospitality, commented: "We know that a strong product and a well-designed hotel create immense impact and we are proud to showcase the distinctive and distinctive design features of the Crowne Plaza brand in partnership with IHG. While the hotel's physical product is just one of many factors driving guest satisfaction and positive growth in revenue share, it is one of the most important and visible, and we are pleased to have exceeded our fair share in revenue for 13 consecutive months after our complete renewal. "  

Around the world, guests are celebrating similar experiences with Crowne Plaza and rewarding renovated hotels with significant increases in guest satisfaction scores. At one of the brand's recently renovated flagship properties, the 291-room Crowne Plaza Hamburg - City Alster, guest feedback has been enthusiastic, focusing on stylish, modern and comfortable rooms, especially for long weekend stays. of week. Guests also shared their enthusiasm for the modern, creative and comfortable meeting rooms.

Crowne Plaza Global Growth   
Crowne Plaza continues to grow worldwide with nearly 430 Crowne Plaza hotels open and 89 in the pipeline. In 2020, the brand opened 19 new hotels, including 10 properties in Greater China. In fact, the Crowne Plaza Shanghai Hongqiao marked the brand's 100th property in the region.


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