Accor joins Earth Hour
More than 50 hotels will go dark to inspire protection of natural resources and energy
As part of its global sustainable development program, Planet 21, Accor will once again participate in Earth Hour by turning off the lights of all its hotels in the Hispanic countries of South America, this Saturday, March 27.
At 8:30 p.m. and for 60 minutes, the group's facilities associated with brands such as Pullman, Novotel, Mercure, ibis, MGallery, Sofitel, among others, will be left in the dark in order to raise awareness and awareness of caring for the environment. Also to inspire the rest of the citizenry to join the universal blackout.
"Participating in initiatives such as Earth Hour, responds to a central line of Accor that is to promote positive actions through business ethics, responsible tourism, environmental sustainability, community commitment, diversity and inclusion, all objectives of our Planet 21 program, which is celebrating its decade next year, "said Frank Pruvost, Accor's COO for Hispanic countries.
Every March 27, more than a decade ago, the citizens of the world organize a global blackout in the so-called "Earth Hour", to inspire people, companies and governments to make daily commitments, aimed at protecting natural resources and energy , reduce the ecological footprint and greenhouse gas emissions, the main responsible for climate change.