Bermuda Tourism Authority appoints Charles H. Jeffers II as Executive Director

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Bermuda Tourism Authority appoints Charles H. Jeffers II as Executive Director
Charles H. Jeffers II, Bermudas
Thu April 01, 2021

Seasoned Official Accepts Key Role After Decades Leading International DMOs


The Bermuda Tourism Authority today announced the appointment of Bermudian Charles H. Jeffers II to the position of Executive Director. Jeffers, a twenty-six-year veteran of the destination marketing industry, was hired through a global search to fill the leadership position that was vacated following the departure of Kevin Dallas in February 2020.

Charles Jeffers joins the Bermuda Tourism Authority and ends his tenure as Director of Operations at Visit Baltimore, the official destination management organization (DMO) of Baltimore, Maryland. He was responsible for day-to-day operations, including HR, finance, IT, research, membership, and the Visitor Center at the tourism body, which in 2019 welcomed 27 million visitors, generating $ 6 billion in economic impact.

Philip Barnett, Chairman of the BTA Board's Human Resources Subcommittee, said: "While global tourism faces the consequences of the ongoing pandemic, it is critical that tourism leadership is in good hands as we work to reach On the other side of the crisis, a comprehensive recruitment exercise, through the specialized international tourism recruitment firm SearchWide Global, we are delighted to welcome a local professional with over 26 years of senior tourism experience to This critical role.Charles strong credentials and the passion and purpose he brings as a career destination management executive leave the Board and Minister confident that he is empowered to lead the team through the post-COVID era. 19 and beyond ".

Prior to his role at Visit Baltimore, Jeffers served as Director of Operations for Destinations International, a global trade association for destination organizations like BTA, which supports members from 600 destinations in 13 countries. He also held progressive positions within the Atlanta Convention and Visitors Bureau.

Jeffers holds a BA from American International College, an MA from Georgia State University and has earned the CDME (Certified Destination Management Executive) designation.

Wayne Caines, BTA President, said: "We owe a debt of gratitude to Glenn Jones, who took on the interim role just as the global health crisis erupted. His tireless work ethic, adaptability and skilled communication skills helped stabilize the ship. tourism, while keeping our staff and industry stakeholders engaged in the wake of an unprecedented disruption last year. "

Jeffers shared that one of his earliest jobs was on the front line of hospitality, working in the famous Newport Room on the Southampton Princess. "My career path has now come full circle. It is an honor to be able to return home after nearly thirty years to lead the organization in an industry for which I have great passion." With a valuable network of local and international contacts, Jeffers serves on various industry boards and non-profit organizations. He has been married to Antoinette for 25 years and they have two children, Courtney and Arrington.

Jeffers assumes the executive position on April 1, 2021.

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