MTur presents a project for the implementation of smart destinations in Brazil
The initiative will be developed first in 10 cities selected by criteria such as the categorization of the tourist map
With the aim of increasing the development and competitiveness of tourist destinations in Brazil, the Ministry of Tourism presented on Monday (04.05), virtually, to the servers and employees of Pasta and other associated agencies, the “DTI Brazil” project. The initiative aims to develop innovative tourist spaces accessible to all people in the country and is one more initiative in the sense of achieving greater technological development in the sector, in addition to presenting more competitive, attractive and innovative destinations, both for tourists. as for its inhabitants. residents. The expectation is that 10 destinations in the country will have the project pilot.
When opening the presentation, the National Secretary for Tourism Development and Competitiveness, William França, highlighted the need to initiate this process in our country. “This is going to be one of the main demands of the Ministry of Tourism in the coming years. So, we are starting it, based on this model, to indicate to the interested municipalities the necessary strategies so that we can develop this project throughout the country, "he said.
Este proyecto, que tendrá una vigencia de 9 meses, es el resultado de una alianza suscrita por el Ministerio de Turismo con el Instituto Argentino Ciudades Del Futuro (ICF) de la Fundación Ciudad de la Plata y con la Sociedad Mercantil del Estado para la Gestión. de Innovación y Tecnologías Turísticas (SEGITTUR), de España, instituciones pioneras en el segmento. Tras esta presentación se dará a conocer la lista de los diez destinos elegidos para el piloto, que fueron seleccionados por criterios como la categorización en el Mapa de Turismo.
The director of the Department of Marketing and Competitive Intelligence for Tourism, Nicole Facuri, highlighted the importance of this initiative for the construction of a project capable of collective participation and appropriate to our reality. “This moment is of conscience. I count on each area of this ministry and the other organizations in the idealization of this project. They will be fundamental for the formulation of methodologies and strategies for the development of this initiative ”, he concluded.
After formulating a diagnosis, carried out by the MTur, the selected municipalities must draw up an action plan that contributes to the improvement of pillars such as governance, innovation, technology, accessibility and sustainability in each destination. “This idea has become essential at this time, in order to promote effective state policies and with the construction of a sustainable methodological model on its tripod: economic, social and environmental. In this perspective, we will have, on the one hand, a 4.0 traveler, more demanding and interactive, and on the other, more competitive, attractive, innovative and digitally integrated destinations, to better serve this new tourist ”, emphasized. The General Coordinator of Products Tourist, Tatiana Petra.
In addition to this information, the Coordinator of Intelligent and Creative Destinations, Bárbara Blaudt Rangel, concluded by highlighting the advantages for destinations and the importance of action. The methodology must offer destinations the necessary tools to adapt to new technologies, changes and market demands, responding to the demands of consumers, citizens and tourism companies, but this will only be possible with the commitment of each municipality that agree to be a pilot destination on this project".