Experienced executives join Alaia Belize

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Experienced executives join Alaia Belize
Thu April 08, 2021

The luxury resort named Sandra Grisham-Clothier as Managing Director and Edward Donaldson as Director of Sales and Marketing


Alaia Belize, one of the largest beachfront resorts and residential complexes on the main island of Belize, announced Professional Expert Sandra Grisham-Clothier as General Manager and Veteran Sales Expert Edward Donaldson as Director of Sales and marketing. In his new role, Grisham-Clothier will be responsible for the hotel's day-to-day operations to ensure optimal performance, guest satisfaction, and uphold the high-quality standards of the Marriott brand. In his new role, Donaldson will develop a strategic plan to drive online bookings and lead the marketing and revenue management of the idyllic beachfront resort. Debuting as one of the most anticipated projects in the region,

In October 2020, Belize officially reopened the Philip Goldson International Airport (BZE) to international visitors for leisure travel. As of January 2021, Belize went to Phase 4 of its reopening plan with the total reopening of the stay tourism sector and allowing travelers to move freely around the country.

“Living in Belize for more than 20 years, I have witnessed how the country has grown from a fishing village to a Caribbean gem that tops everyone's wish list. As the country enters Phase 4 of its reopening plan, we anticipate Alaia Belize to play an important role in the country's tourism growth, ”said Andrew Ashcroft, developer and managing director of Alaia Belize. “Sandra and Edward have enormous knowledge of this lifestyle within the Caribbean market and, in addition, they both have extensive experience in branded residences. In their new roles, Sandra and Ed will take the country's growth to the next phase and, for us, they will launch daily initiatives to boost traffic,

With more than 30 years of experience in the hospitality sector and more than 20 working in the Caribbean market, Grisham-Clothier is the Managing Director of the Radisson Fort George Hotel and Marina in Belize City, and has also held the position of General Manager at the Mahogany Bay Resort and Beach Club in San Pedro (Belize) and at the Grand Isle Resort in Great Exuma (Bahamas). She has extensive experience in the British Virgin Islands luxury market, having worked as a director of operations at Bitter End Yacht Club and at the executive level at Peter Island Resort and Little Dix Bay (a Rosewood Resort). Additionally, Grisham-Clothier has gained extensive experience working closely with the Trust Hospitality and the Resorts Board of Directors in the United States.

"Belize has recorded the highest tourism growth rates in the Caribbean in recent years, and now, with the opening of its borders, it is expected to continue growing," said Grisham-Clothier. “As the first Marriott International property in the country, it is an honor to join the Alaia Belize team and take our beloved country to incredible levels by elevating the hospitality market, growing employment, and creating high-quality standards for our guests. of the hotel. It will be a new level of luxury for Belize. ” 

Bringing more than 30 years of experience in global leisure, luxury sales and exploiting the Caribbean market, Donaldson was previously the director of sales and marketing for Hilton's first property in Belize - Mahogany Bay Village. He also led the marketing and sales efforts of Rosewood Hotels & Resorts' Tucker's Point in Bermuda, and Mandarin Oriental, Canouan, in Saint Vincent and the Grenadines, as well as being a consultant for Mint Hotels & Residences, a new brand based in the Dominican Republic. Additionally, Donaldson served as Vice President of Marketing for the Americas for Small Luxury Hotels of the World, a collection of more than 320 luxury hotels in 57 countries around the world.

"I've seen Alaia Belize's residential team break records as the fastest-selling project in Ambergris Caye, Belize, and I'm looking forward to bringing that energy to hospitality," said Donaldson. "In my new role, I will work strategically with the team to highlight their high-quality residences and competitive prices among their target markets and expand their portfolio internationally."

Alaia Belize, which spans over 20 acres and is the first in San Pedro Town with over 1,000 feet of beach access, will be a 155-unit complex and function as the first four-diamond resort on Ambergris Caye. This eco-friendly luxury resort will be an independent luxury hotel, maintaining the high-quality standards of the Autograph Collection brand from Marriott International.

Autograph Collection Hotels stands for the original, upholding the individuality of each of its more than 200 independent hotels located in the most desired destinations in more than 30 countries and territories. Each hotel is the product of the passion and personal fulfillment of its founder's vision, which makes each hotel unique and special: Exactly like no other. Hand-selected for their inherent craftsmanship and diverse perspectives on design and hospitality, Autograph Collection hotels offer moments of total immersion that leave a lasting mark.

The complex will also feature 71 studios, two- and three-bedroom condos and eight beachfront villas, with prices ranging from $ 399,000 to $ 1.3 million. Featuring interiors by renowned Brazilian designer Debora Aguiar, the hotel's designer rooms, created to celebrate Belizean outdoor living, will offer 1,200 square feet indoors and nearly 900 square feet outdoors, per unit. Offering world-class amenities, guests and owners will have access to Belize's first suspended rooftop pool and lounge with 360-degree views, piano bar, live art gallery, dive shop, spa with all the services and an endless number of gastronomic options and bars. In the residential area,

With exterior designs led by International Environments, the branded development is nearing completion and on track to open in May 2021. The tropical oasis is 600 meters from the world's second largest barrier reef and close to Mayan temples. , from the lush jungle and the world's top attraction - the Great Blue Hole.

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