FITUR presents its LIVEConnect platform

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FITUR presents its LIVEConnect platform
Mon April 19, 2021

The advanced technological platform will be a complement to face-to-face participation at the fair and is part of IFEMA's commitment to digitizing its events

FITUR 2021 "Special Recovery Tourism" will have a new digital tool aimed at expanding opportunities for contact and information exchange among all professionals that make up the value chain of the international tourism industry. It is FFITUR LIVEConnect, an advanced technological platform, accessible via the web and mobile app, which is presented as a complement to face-to-face participation in FITUR and is part of IFEMA's commitment to digitizing its fairs with the aim of promoting products and services that allow reaching other markets.

The LIVEConnect platform, developed with artificial intelligence technology, will offer all professionals in the sector the opportunity to be connected and an extra special content, with high-interest programming, and a contact agenda that substantially broadens the framework of professional relationships. and commercials that take place during FITUR.

And it is that FITUR LIVEConnect will be operational from May 5 to June 4, which will allow supply and demand to join this platform, prepare the fair with advance knowledge of the contents gathered around FITUR 2021, identify interests thanks to its advanced search engine, scheduling online meetings and face-to-face meetings, as well as the possibility of making video calls, chatlive, multi-site eB2B, etc. At FITUR LIVEConnect, participating companies will be able to display their sectoral offer in products, services and destinations, and enjoy numerous functionalities aimed at enriching their professional network of contacts, generating commercial networking and interaction with the international tourism community, beyond the dates of celebration of FITUR.

All this makes FITUR LIVEConnect a Brand awareness tool prepared to reinforce the convening capacity of participating companies, and with it their business expectations and impact associated with the face-to-face event.

FITUR exhibitors and co-exhibitors interested in joining FITUR LIVEConnect will be able to find all the information to participate on the FITUR website.

In addition, LIVEConnect will also be open to the exclusively virtual participation of those destinations and companies that cannot attend FITUR in person and that, nevertheless, want to integrate their content offering on the platform to be part of this great professional network of the international tourism industry. Trade visitors can also join FITUR LIVEConnect by registering on the FITUR website.


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