SiteMinder will implement the digital transformation of the Ona Hotels Group
Thanks to the new features, the hotel chain will be able to focus on the experience and satisfaction of its guests
Ona Hotels has selected SiteMinder, the world's largest open hotel trade platform, to support the digital transformation process of a business with 25 years of history and consolidate its technology while preparing for future growth. With this agreement, Ona Hotels will adopt a more dynamic pricing strategy and will distribute its portfolio of 8,000 rooms through the SiteMinder platform.
Thanks to the new features, Ona Hotels will be able to focus on the experience and satisfaction of its guests.
"We are currently in the process of digital transformation, with a focus on consolidating our technology, improving processes and procedures focused on growth that will increase in the coming years," said Nacho Barrau, CEO of Ona Hotels. “At the socio-environmental level, we are working towards the future, out of respect for our environment, out of love for the sea and the towns where we are present. In this process and path towards digital transformation and optimization of tools that help us progress and sustainable evolution, we want technological partners to accompany us to ensure greater revenue growth by providing an optimal distribution of rates in the different sales channels. Ona Hotels has placed its trust in SiteMinder,
Ona Hotels specializes in offering travelers hotels and aparthotels that take advantage of the possibilities of enjoying experiences offered by local destinations in a Mediterranean environment. Ona Hotels properties are located in the main tourist centers of Spain and the group has expansion plans in other parts of the EMEA region.
Since the start of the pandemic, Ona Hotels has adopted a more flexible business strategy. In addition to setting dynamic pricing and expanding the scope of its distribution to target new customer segments, the group has dispensed with partnerships based on restrictive contracts to prioritize more flexible arrangements and the implementation of the customized cost solutions it offers. SiteMinder.
Karla Brooklyn, Vice President of Global - Enterprise at SiteMinder, noted that "the past year has highlighted the need for hotels to be dynamic, and we commend the Ona Hotels team for embracing new forms of management that ultimately they will put the company in a better position for success in the future. We are very pleased to be part of such a decisive stage in the group's journey, and we look forward to supporting you as you prepare for the imminent recovery of travel and whatever may be in store for you. the future".