According to the President and CEO of the WTTC, business leadership is key to reactivation

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According to the President and CEO of the WTTC, business leadership is key to reactivation
Gloria Guevara, WTTC
Fri April 23, 2021

Gloria Guevara Manzo also highlighted that the travel and tourism industry is a fundamental engine for the development of the economy

The President and CEO of the World Travel and Tourism Council (WTTC), Gloria Guevara Manzo, attended the protest to the new Board of Directors of the National Association of Business Lawyers (ANADE), Quintana Roo section , and affirmed that business leadership is more united than ever and will be a key element in the reactivation of global tourism.
He stressed that the travel and tourism industry is a fundamental engine for the development of the economy, and emphasized that the WTTC World Summit, to be held from April 25 to 27 in Cancun, Quintana Roo, will discuss the future of the tourist activity in the so-called “new normal”.
Under the slogan "Uniting the World for Recovery", the summit will be the opportunity to mark the beginning of the recovery of tourism internationally. "The travel and tourism sector, which generates one in four jobs in the world and is facing the most important challenge in its history. The health crisis has severely impacted it and more than 174 million jobs have been affected, "Guevara explained.
The WTTC World Summit has confirmed the participation of Juan Manuel Santos, former President of Colombia and Nobel Peace Prize winner in 2016, as well as CEOs of companies such as Carnival Corporation, Hilton, Marriot, Meliá and Internova, among many others. Similarly, there will be the participation of government leaders, ministers of foreign affairs and tourism, and more than 50 top-level speakers from countries such as the United States, France, Spain, Portugal, Greece, Peru and Saudi Arabia, among much others.
Cancun Summit and challenges 2021
On the eve of the work of the WTTC World Summit in Cancun, Guevara Manzo also offered a magisterial chair at the Anahuac University, as part of the actions on the occasion of the elevation to the Faculty of the International School of Tourism, in which he analyzed the theme of “From Impact to Recovery, Global Travel and Tourism Perspectives”.
He referred to the WTTC Annual Economic Impact Report (EIR), and said that the sector's contribution to global GDP fell 49.1% over the past year, this compared to the global economy, which fell just 3.7 % during the same period.
“The devastating impact that the health crisis had on the global travel and tourism sector last year is also reflected in a massive loss of nearly $ 4.5 trillion. The EIR shows that, in total, the sector's contribution to world GDP plummeted to $ 4.7 trillion in 2020 (5.5% of the world economy), in 2019 it was almost $ 9.2 trillion that the industry contributed to the GDP (10.4% of the world economy) ”, he detailed.
He spoke of four basic principles for the speedy recovery of the sector, which include: protocols to travel safely and clear rules that give certainty to tourists and allow the elimination of quarantines; conducting rapid tests for travelers and issuing digital health certificates; reinforce safety and hygiene protocols, such as the mandatory use of face masks; and finally, maintain government support for the tourism sector.
For the WTTC, public health is a priority. Faced with this scenario, the application of the COVID-19 vaccine in the main countries that emit tourists in the world, the use of rapid tests and face masks, the use of digital applications, as well as the implementation of hygiene protocols and security, represent a light at the end of the tunnel, allowing a gradual recovery of the sector.


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