Secretary of Tourism of Mexico participated in the WTTC Global Leaders Dialogue

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Secretary of Tourism of Mexico participated in the WTTC Global Leaders Dialogue
Mon April 26, 2021

On behalf of President Andrés Manuel López Obrador, Miguel Torruco has welcomed and stressed that "working together the borders will be widely opened to travelers from all over the world"

The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, participated in the "Dialogue of Global Leaders", within the framework of the activities of the twentieth edition of the Global Summit of the World Travel and Tourism Council (WTTC), where He stated that in the current situation we will once again learn the value of the national traveler, the drive for recovery and local consumption that have maintained dynamism within the restrictions.

"But we live in a global world and we all know that working together our borders will open widely to travelers from around the world, with a mutual exchange of cultures, values, discoveries and evolution," he said. 

On behalf of the President of Mexico, Andrés Manuel López Obrador, Secretary Torruco Marqués gave the warmest welcome to the world tourism leaders who gather in Cancun, Quintana Roo, one of the places that the Mayans chose to develop their civilization.

With the presence of Carlos Joaquín González, governor of Quintana Roo, and Gloria Guevara Manzo, president and executive director of the WTTC, the head of Sectur contextualized that the Mayans spoke of dreams and their worldview integrated, among other things, the global part of the earth. “This idea is the essence of this group of world travel leaders, whose mission is to create bonds and provide the opportunity for mutual empathy, broadening horizons and learning from each other so that together we can ensure that the many generations to come will enjoy the beautiful art of traveling and discovering. We are about to build the new fire of the era of a new travel industry and the new traveler, ”he said.

He recalled that before the Covid-19 pandemic, in 2019 Mexico received 45.2 million international visitors, which positioned our country in seventh place in the world. This translated into 24 billion dollars, which represented 8.6 percent of the Gross Domestic Product.

Secretary Torruco Marqués stated that in Mexico a more cohesive, sustainable, inclusive, responsible and agile form of recovery is being envisioned, since we learned the importance of respecting the planet, people and natural beauties that need to be conserved for future generations. 

However, he warned that to achieve this we need to work towards the global standardization of biosafety protocols with the different governments, institutions and the private sector, through all travel and tourism actors to easily digitize and use a platform that accelerates mobility. and connectivity, as well as all the technology to simulate travel processes such as the International Air Transport Association (IATA) travel pass.

Finally, he thanked the decision to choose Cancun, Mexico, for this historic exchange: "We wish you the best of success in these coming days," he said. 

Before concluding, he quoted from the Popol-Vuh, the sacred book of the Mayans: "May everyone rise up, may no one be left behind, may we not be one or two of us, but all.

Before the work of the WTTC began, Secretary Torruco Marqués held a meeting with the Secretary of State for Tourism of the Government of Spain, Fernando Valdés.

At the meeting, both officials agreed to strengthen their bilateral cooperation with the celebration of an annual bilateral tourism forum, in which the governments of Mexico and Spain, as well as their private sectors, can exchange experiences and good practices.

"We have particularly good relations with Mexico in terms of tourism that we want to continue to intensify with the periodic repetition of the binational forum that we launched last March with enormous success," explained Fernando Valdés.

The will of the two governments is to continue this experience with a meeting each year, for which they will soon sign an addendum to the Memorandum of Understanding in the tourism field of 2019. 

Likewise, the head of Sectur attended the XLI Ordinary Session of the General Assembly of the Union of Secretaries of Tourism of Mexico (Asetur); met with Matthew Upchurch, chairman & CEO of Virtuoso; took part in the Meeting of the Tourism Commission of the National Conference of Governors (Conago); and held a meeting with the secretaries of Tourism of Mundo Maya México, in which they participated, from Chiapas, Katyna de la Vega Grajales; Quintana Roo, Marisol Vanegas Pérez; Tabasco, José Antonio Nieves Rodríguez; and Yucatán, Michelle Fridman Hirsch.


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