The International Congress of Argentine Tourism was presented yesterday

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The International Congress of Argentine Tourism was presented yesterday
Fri April 30, 2021

The event runs from May 12-14 and will be streamed online. More than 2,000 participants have already registered


The Argentine Chamber of Tourism together with the Ministry of Tourism and Sports of the Nation announced this afternoon the holding of the International Congress of Argentine Tourism CITA 2021 that will take place at the Sheraton Studio Arena in the City of Buenos Aires, from May 12 to 14, and it will be broadcast online from the site  www.cita.org.ar , where more than 2,000 participants have already registered.

The launch, carried out today from the Auditorium of the Ministry of Tourism and Sports of the Nation through a virtual press conference, was led by the Minister of Tourism and Sports of the Nation, Matías Lammens; the Secretary of Tourism Promotion; Yanina Martínez; and the president of the Argentine Chamber of Tourism, Aldo Elías.

The CITA 2021, which will be carried out with the support of the Federal Tourism Council, Inprotur and the support of Aerolineas Argentinas, has as a context an unprecedented scenario for this sector that is facing the greatest global historical crisis due to the pandemic by Covid19. Against this background, CITA 2021 will be formed as a space for the exchange of knowledge, experiences and new ideas for the reconstruction of tourism activity.

“In the midst of this deep global crisis that affects tourism, we have decided to go ahead and present a congress of these characteristics to give an account, not only to professionals in the sector, but to the general public about the importance of the activity, its situation. current, and what are the central points of its development. The intention is to focus on the contribution that tourism makes to society in general ”, underlined the president of the CAT, Aldo Elías.

Among the proposed axes, the importance of its impact on the economy stands out, taking into account its contribution to regional economies; the new consumer trends analyzed by the Argentine Tourism Observatory; the digitization of the tourism business; the work of regional and international integration; But in addition, fundamental issues for the future of tourism will be discussed, such as sustainability; inclusion and gender perspective.

For his part, Minister Matías Lammens pointed out that carrying out this congress shows the firm decision that the sector has not to stop its course. "We are convinced that tourism is one of the great opportunities that Argentina has and we know that this activity will continue to generate employment, wealth and investment throughout the country," he remarked.

During the three days of the Congress, leading personalities of national and international prestige will participate. From the philosopher Darío Sztajnszrajber; the executive director of the National Institute of Technological Education - INET, Diego Golombek; the Director of Innovation, Education and Investments of the World Tourism Organization, Natalia Bayona; the delegate of the Tourism and Promotion Area of ​​the Malaga City Council, Spain, María Rosa Sánchez Jiménez; to renowned branding expert Andy Stalman, among many other speakers.

“It is a congress that is held with a lot of effort, at a complex time for the activity, that is why we have to continue working side by side, all united and that is what we are doing with the launch of this meeting with the commitment of the public and private sector ”, stated the Secretary of Tourism Promotion, Yanina Martínez.

So far, participants from Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Spain, Guatemala, Mexico, New Zealand, Panama, Peru, Portugal, Uruguay and Venezuela are already registered for CITA 2021. . Among them are entrepreneurs, businessmen, students, civil servants and members of the academic sector. It should be remembered that the online transmission will add the interpretation in Argentine Sign Language and the registration, which is free and open to all public.

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