Secretary of Tourism of Mexico highlighted the efforts to reactivate tourism in America

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Secretary of Tourism of Mexico highlighted the efforts to reactivate tourism in America
Miguel Torruco, SECTUR
Source: SECTUR Prensa
Fri May 07, 2021

Miguel Torruco affirmed that today more than ever, governments around the world must work in a coordinated manner, with the support of the private sector


The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, participated in the Extraordinary Meeting of Ministers of Tourism of the Americas, convened by the World Tourism Organization (UNWTO), where the issue of the recovery of tourism in the region.

With the presence of Luis Abinader, president of the Dominican Republic; David Collado, Minister of Tourism of this country; and Zurab Pololikashvili, UNWTO Secretary General, the head of the Mexican Ministry of Tourism stated that throughout the Americas “we have worked tirelessly to counteract the negative effects of this difficult health situation, always thinking of a prompt reactivation of our industries. , shops and services ”.

He stressed that today, more than ever, are times for governments around the world to work in a coordinated manner, with the support of the private sector, assuming an optimistic and proactive attitude, in order to achieve the gradual reopening of tourism activity, which Over the decades it has become one of the pillars of the world economy.

In Punta Cana, Dominican Republic, the host destination for this meeting and before the region's Tourism Ministers, Secretary Torruco Marqués stated that tourism has been on hiatus and currently its actors declare themselves ready to reactivate operations, adjusting to the protocols of health that the new normal demands, which aims to create a safe and reliable environment for travelers.

He added that the decision agreed by the European leaders to adopt a "Green Digital Certificate" to accelerate the reactivation of the movements of citizens in the area is very much in mind; as well as the case of China, which has launched a “Covid Free” digital vaccination certificate; and proposals from private initiative, such as the Travel Pass Initiative of the International Air Transport Association (IATA). “In a global environment, isolated efforts are not enough; Close collaboration between countries at the regional and global level is necessary, ”he said.

He explained that through the Inter-American Tourism Commission (Citur), of the Organization of American States (OAS), which currently presides over Mexico, since August 2020 three extraordinary meetings have been held between the ministers and high authorities of Tourism of the continent, forming four working groups aimed at responding to some of the main concerns of the region.

He explained that the member countries of Citur are working hand in hand for the safe reactivation of the mobility of international travelers on the continent and the recovery of their confidence.

Secretary Torruco Marqués recalled the agreements reached in the Third Extraordinary Work Session of this Commission, which was held on March 26: to seek synergies at the national and regional level that facilitate tourist mobility, both within each country, and between nations, respecting the sanitary provisions established by the various governments and avoiding discriminatory practices; as well as reaching an inter-American consensus on the homogenization of biosanitary protocols.

Two other agreements were to collaborate with the private sector in the development of a unique technological tool that facilitates the reactivation of travel and tourism in a safe way; and seek rapid, effective, and equitable access to Covid-19 vaccines. The next phase will seek to generate an interdisciplinary committee of authorities from the Member States.

"We will also be bringing these agreements to a broader table of analysis with a global scope, because we know that these efforts are not enough in a regional environment," he said.

In this sense, he recognized the work and leadership of Zurab Pololikashvili at the head of the UNWTO, as well as the importance of having the presence of regulatory bodies at the regional and global level, such as the International Civil Aviation Organization and the International Airports Council.

Finally, he asked those present to be attentive to what is being discussed in other multilateral forums, such as the idea of ​​an International Treaty on Pandemics, which has the purpose of anticipating a health crisis like the one we are currently experiencing.

“Let us build international and regional alliances that allow joint efforts between governments, businessmen, academics and all those who make up the tourism value chain. One of the main lessons learned, and on which I would like to emphasize, is the absolute need to promote, in the post-pandemic stage, sustainable tourism ”, concluded Miguel Torruco.

For his part, Melvin Cintrón, regional director of the International Civil Aviation Organization (ICAO), recognized Mexico's air policy during the pandemic, as well as the implementation of health protocols for the prompt recovery of this activity.

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