More than 100 participants from 21 countries will meet at FITUR MICE

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More than 100 participants from 21 countries will meet at FITUR MICE
Source: IFEMA
May 11, 2021

With an agenda of more than 2,000 appointments, the section specialized in congress and business tourism is held prior to FITUR on May 17 and 18


The most anticipated edition of FITUR will start its engines with FITUR MICE, which brings together meeting, incentive, congress and event tourism professionals from 17 to 19 May at IFEMA MADRID. FITUR MICE will begin two days before the inauguration of FITUR "Special Recovery Tourism", which will be held from 19 to 23 of the same month, and will offer among its different contents a strategic point for the meeting between specialized supply and demand in this segment key for the revitalization of the tourism industry on a global level.

The FITUR MICE section, which, as every year, will have the collaboration of MITM Events, a company specialized in organizing B2B events for the MICE industry, and the support of the network of IFEMA Delegations around the world, will offer its own space, to hold these meetings in an exclusively professional environment aimed at establishing efficient contacts and generating business.

The meeting program offers participating exhibitors a schedule of pre-established appointments with company executives, rigorously selected based on criteria that will assess the high business potential and purchase decision. And it will be completed with a networking program made up of the celebration of different social events that will allow to expand contacts and strengthen ties between the participants.

More than 2,000 appointments

FITUR MICE will begin with a reception at the Hotel Wellington, offered by Madrid CVB, with which the current edition will begin and the more than 100 participants from 21 countries will be welcomed. Throughout these days, more than 2,000 pre-established appointments will be held, in addition to those generated during the networking program. The 56 participating buyers have been selected from among 435 registrations received. This select group is made up of event and conference organizers, incentive agencies and corporate buyers.

FITUR MICE will end with a closing dinner offered by the Community of Madrid, which will be held at the Hotel VP Plaza de España.

For the second consecutive year, Madrid has been recognized as a destination of reference for the organization of professional meetings. The capital has just received the Award for the Best MICE Destination (Meetings, Incentives, Conferences and Exhibitions) in Europe in the first edition of the World MICE Awards.

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