FITUR is getting ready to open the doors of its 2021 edition

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FITUR is getting ready to open the doors of its 2021 edition
Source: Twitter @IFEMA
Tue May 18, 2021

The fair that starts tomorrow and runs until Sunday brings together more than 5,000 participants from the five continents at IFEMA MADRID

IFEMA MADRID organiza la que será la primera feria presencial del circuito internacional de grandes eventos de la industria del turismo,  FITUR 2021 "Especial Recuperación Turismo". Una edición que pone el foco en la reactivación de un sector estratégico para la economía y, muy especialmente, para nuestro país, uno de los más competitivos del mundo en materia de turismo, según el Foro Económico Mundial, y donde la contribución de esta industria ha llegado a representar en 2019, en términos de empleo y PIB, cerca del 13%.

In this way, the event will open its doors to the different members of the international tourism community who represent the entire value chain of the sector in terms of supply and demand. Thus will be present in this critical edition for the recovery of tourism, both destinations, such as the transport, accommodation, solutions and services sectors for this industry, as well as the intermediation sector, travel agents and tour operators, also serving all segments that act as dynamizers of this activity, with the challenge of offering a setting for reactivation and the expected professional reunion.

El importante apoyo institucional recibido por la Feria, desde el Ministerio de Industria, Comercio y Turismo, hasta la Comunidad de Madrid  pasando por entidades internacionales como la Organización Mundial del Turismo (OMT),  en la que  FITUR preside la Junta Directiva de sus miembros afiliados, así como el conjunto de las  Comunidades Autónomas españolas, empresas, países y destinos, ha sido fundamental para poner en marcha esa edición que tiene el objetivo de marcar un punto de inflexión para relanzar el turismo a nivel global, contribuir a reforzar el turismo de negocios, así como impulsar la imagen de Madrid y de España como  grandes prescriptores  y  destinos de turismo seguro.

Precisely, FITUR is also going to be the first experience of safe international mobility after many months of restrictions, an extraordinary measure to which the Government of Spain has contributed, considering attendance at FITUR as an “essential trip” and facilitating the presence of exhibitors and international visitors in the Spanish capital. The Government's support for FITUR is also recognized in the FITUR declaration "Special Recovery Tourism" as an Event of Exceptional Public Interest, included in the General State Budgets for 2021, and which will be an instrument of validity for three years. special support for the benefits that it entails, and for the impulse it will exert in the revitalization of the industry and the tourist image of Spain

Added to this is the strict protocol developed by IFEMA MADRID, which has up to four national and international certifications, and which includes all the necessary measures to organize the flow of attendees and their mobility; establish capacity controls, safety distances, the elimination of direct contact through digital registration, and the incorporation of the latest technologies for health security and the counting of attendees, and especially for air renewal in pavilions. For professional conferences, an additional measure is added, which is the requirement for a negative Covid test. in addition to the mandatory nature of PCR tests at source and rapid tests on site.

The Community of Madrid, FITUR 2021 PARTNER destination
The Community of Madrid will be the FITUR 2021 Partner tourist destination in this "Special Recovery Tourism" edition, which means a great opportunity and an excellent opportunity to once again position the Madrid region as a world reference and a preferred tourist destination for international travelers. Active participation in alliance with the FITUR brand to show the world the region's leadership as an economic engine thanks to the competitiveness of its productive and business fabric, and to a legislative and political environment marked by freedom and legal security.
The Madrid tourism sector has shown during this last year - affected by the pandemic - that it is also an example of solidarity, collaboration and adaptation to social and economic circumstances. Hence, the regional administration wants to thank once again for this effort on the occasion of FITUR, whose stand of the Community of Madrid is conceived as a participatory space for the different Madrid tourist destinations, products and companies.

FITUR is also an excellent showcase to publicize the new tourism model of the Community of Madrid in a changing context, increasingly competitive. This tourism model will be aimed at maintaining the competitiveness and leadership of the Madrid region and will have to respond to the needs of the sector and will also have to contribute to a sustainable and digitized tourism activity, all in an environment that guarantees safety for all actors. Among some of the novelties, on Thursday, May 20 at 12 noon on the main stage of the Madrid Region stand, it will present the new brand and a new concept of the international tourist region, Greater Madrid, as well as the new Destination tourism product. Weddings,

This special edition launches its LIVEConnect community, an advanced technological platform that is presented as a complement to face-to-face participation and is part of IFEMA MADRID's commitment to the digitization of its fairs with the aim of promoting products and services that allow people to reach to other markets. Operative from May 5 to June 4, FITUR LIVEConnect, which works with a powerful search engine and recommendations by Artificial Intelligence, offers the opportunity to generate commercial networking and reinforce interaction with the international tourism community, beyond the dates to celebrate FITUR and face-to-face participation in Madrid.

Participation in FITUR 2021
FITUR, which has a net 44,000 m2 of exhibition space and 7 pavilions, brings together a total of 5,000 participants in this special edition, with representation from the five continents and direct participation from 55 countries, between destinations and companies, of which 37 attend with official representation. An international representation to which the participation to date of 79 nationalities in the digital platform FITUR LIVEConnec is added to its statistics for the first time. Likewise, it is worth highlighting the presence of the 17 Autonomous Communities, in addition to Ceuta and Melilla.
The attendance forecasts for this call are estimated at around 50,000 national and international professionals, from Wednesday to Friday, and another 50,000 people are expected, in the public days of the weekend

Monographic spaces and sections
FITUR takes a tour of different themes that address key trends to relaunch the tourism industry. In this sense, in addition to the main axes such as digital transition, technological innovation and sustainable development that will mark the entire FITUR offer, all verticals will be represented in the different sections of this edition: - B2B events for tourism in congresses and business travel, at FITUR MICE; health tourism at FITUR HEALTH; film shoot destinations at FITUR SCREEN; the opportunities for cultural events at FITUR FESTIVALS & EVENTS; talent and professional training, at FITUR TALENT; destinations for diversity at FITUR LGBT; technological solutions around business, destination, sustainability and future trends, at FITURTECHY, and digitization,
Together with them, FITUR opens the sections dedicated to language tourism, at FITUR LINGUA, and to female leadership in the tourism industry at FITUR WOMAN. Likewise, the FITUR TRAVEL TECNOLOGY space is new, which brings together technology providers and innovative solutions that have already been marking future trends for travel generation, and b2b CEAV which hosts business meetings between travel agents and suppliers of the tourism industry present at the fair  
In addition, the FITUR NEXT Observatory dedicated to promoting good tourism practices in terms of sustainability, and which this year analyzes the contribution of tourism to gender equality and female empowerment, will present the winning initiatives Afrikable, Fundación Codespa and Women in Travel CIC of the 2021 challenge and will offer a series of dialogues and testimonies that will highlight female talent and the search for equity within the sector.

Georgia promoter of the Meet & Connect areas and the Wifi network of FITUR 2021
In this edition, Georgia will be the great promoter of the Meet & Connect areas and the Wifi network of FITUR 2021 and will have an important role in the International Fair of Tourism, where it will be known as one of the best tourist destinations for 2021. Georgia will be presented at FITUR 2021 as one of the most attractive international territories. This small country offers a great cultural and gastronomic diversity, which adds to its unique nature, where you can enjoy the most adventurous moments and the warmest emotions. Its situation between Europe and Asia offers a perfect marriage between the cultures of both continents.

Professional activities
FITUR will also host major events related to tourism, among them it will host the XII Tourism Investment and Business Forum in Africa, INVESTOUR, which, organized by UNWTO, in collaboration with, FITUR and Casa África, focuses on promote the promotion of sustainable development in Africa, and favor investment and business opportunities. On this occasion, it will take place in virtual format and will be broadcast on FITUR LIVEConnect, on Thursday, May 20.

The UNWTO has also prepared a program of events and activities within the framework of FITUR that, for five days, will bring together different experts to discuss recovery and the sustainable future of the sector, based on the vital role of innovation, tourism cooperation and investment. UNWTO will also actively participate in FITUR NEXT and FITURTECHY.

As a prelude to FITUR, the XXIV Ibero-American Conference of Tourism Ministers and Entrepreneurs, CIMET, will bring together the main managers and leaders of the sector on Tuesday, May 18; will hold panels in collaboration with the UNWTO, on "Keys to Post-Pandemic Tourism", "Investment and Spanish 'Know-How'", "What will the New Traveler be like?" , and will have a Networking space, in which the Ministers of Tourism and entrepreneurs of the Spanish tourism sector will participate, to promote the establishment of Spanish companies in Latin America

Awards and honours
There will be no shortage of awards and recognitions with which IFEMA MADRID, FITUR and various entities want to highlight the effort for the development of tourism activity in different areas. Among them, and for the second time, FITUR will award the “Sustainable Stand” Award, organized with the collaboration of the Responsible Tourism Institute, ITR, in order to underline the efforts of the exhibiting companies to make their presence at FITUR respectful with the environment and climate change, contribute to favor social and cultural aspects, as well as reference to governance and economic issues. In addition, the 22nd edition of the FITUR-Jorge Vila Fradera Tribune Award, convened in collaboration with the Spanish Association of Scientific Experts in Tourism (AECIT), has the objective of improving competitiveness from knowledge, and will reward a research work on tourism to disseminate it among the academic world. Both Awards will be decided during the FITUR celebration.
Added to them is the 26th edition of the AireLibre Tourism Contest, organized by FITUR and AireLibre magazine, to promote the development and commercialization of the tourism industry and project the highest quality tourism products within the framework of active tourism; 'The Chatbots Tourism Awards 2021' organized by SEGITTUR within the framework of FITUR KNOW HOW & EXPORT, for the search for the best chatbots / voiceapps solutions and conversational technology, national and international, integrated by destinations and companies in the tourism sector to improve the traveler's experience, and the 'AMT Smart Destinations Awards' of the Instituto Tecnológico Hotelero, ITH, which will award, in the context of FITURTECHY,  

Weekend at FITUR
As every year, on Saturday and Sunday, May 22 and 23, FITUR will open its doors to the public, who in this way will have the opportunity to discover the proposals offered by destinations and regions around the world. and enjoy, with all the security measures, the activities offered by some of the sections and stands of this edition.


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