WTTC displays an intense participation in FITUR 2021
After the successful completion of the WTTC World Summit in Cancun, Mexico, representatives of global tourism will meet at the Madrid fair
After the successful completion of the WTTC World Summit, which took place in Cancun last April, the World Travel and Tourism Council is preparing its participation in the Madrid International Tourism Fair (FITUR 2021), which will take place on 19 to May 23, with the aim of promoting the responsible reactivation of global tourism activity.
Maribel Rodríguez, Vice President of the WTTC, and acting CEO assured that “the World Travel and Tourism Council provides a decided impetus to the process of reactivating tourism activity; We are pleased to see that at this time travel and tourism are on the right track for a frank recovery that will allow us to overcome the ravages that the COVID-19 pandemic has left in its wake ”.
She affirmed that this edition of FITUR will highlight the visible female leadership in the international tourism sector. "One of the main results of the summit was the launch of the Declaration of the Cancun Women initiative, which was adopted by all the representatives of the WTTC to strengthen the inclusion of women in our sector," he said.
Maribel Rodríguez explained that the WTTC will have an intense participation in the FITUR, especially in the FITUR WOMAN space organized in coordination with Women Leading Tourism, which will make visible female leadership in the sector.
In this forum, there will be the participation of personalities such as Juan Espadas, Mayor of Seville, and representatives of the industry such as Rita Marques, Secretary of State for Tourism of Portugal; Reyes Moroto, Minister of Industry, Commerce and Tourism of Spain; and Claudia Cornejo, Minister of Foreign Trade and Tourism of Peru, as well as the presence of Cristina Gallach Figueras, Secretary of State for Foreign Affairs and for Latin America and the Caribbean, a great expert on gender issues.
Similarly, there will be the presence of representatives of the industry, among them Teresa Parejo, Director of Sustainability at Iberia; Sara Ramis, CMO of Barceló; David Rico, Managing Director of Caixa Bank Hotels & Tourism; Luis Araujo, President of Tourism of Portugal; Miguel Sanz, Director of Turespaña; and Cristina Gallach Figueras, Secretary of State for Foreign Affairs and for Latin America and the Caribbean.
Likewise, Maribel Rodriguez will hold working meetings with the ministers of Argentina, Puerto Rico, Turkey, Guatemala, Peru, Spain, Honduras and the European Union, among other nations. There will also be meetings with different CEOs and managers of companies in the sector.
The WTTC believes that if mobility and international travel resume during the summer holiday period, they will significantly boost GDP globally, which could increase dramatically this year by 48.5%. In addition, its contribution could reach almost the same levels of 2019 in 2022, with a new year-on-year increase of 25.3%.