FITUR 2021, an edition that marks the recovery of the tourism sector

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FITUR 2021, an edition that marks the recovery of the tourism sector
Source: IFEMA
Wed May 19, 2021

The fair that brings together more than 5,000 participants from the five continents has opened its doors this morning at IFEMA MADRID


The Kings of Spain, Mr. Felipe and Mrs. Leticia, have inaugurated this morning FITUR 2021, which celebrates its “Special Recovery Tourism” edition from May 19 to 23. The fair brings together more than 5,000 participants from the five continents, with the presence of all the autonomous communities, companies and destinations from 55 countries, and 37 official representations, to which professionals are joined by more than 13,000 participants of 83 nationalities that the platform brings together. digital FITUR LIVE Connect, where to date more than 24,000 professional interactions have been registered.

During the opening ceremony, José Vicente de los Mozos, President of the Executive Committee of IFEMA MADRID, thanked the Kings for their decisive support to this very important edition of FITUR, “a call that is the most important of those held to date for our International Tourism Fair ”. Thus, he pointed out that "his presence today at IFEMA MADRID makes visible the joint effort made by all public and private bodies to make it possible". In addition, he stressed that "FITUR 2021 represents the first major international fair to be held in Europe this year, and all eyes will be on Madrid and our country."

De los Mozos has stated that “tourism is a strategic sector and, as such, an essential piece for the reactivation of the economy; That is why we wanted to give this edition of FITUR the title of "Special Recovery Tourism". In addition, he recalled that "Spain has a global leadership that we must maintain, once the activity returns, and FITUR has arrived at the right time to launch this message to the world: tourism is back and it is at FITUR".

An essential sector

For his part, Javier Sánchez Prieto, President of the Organizing Committee of FITUR and President of IBERIA, SLU, has stated that this edition of FITUR represents the relaunch of our tourism industry. “We have passed the worst crisis in our history, but we are here to stand up together and help drive the recovery of the Spanish and international economy, and to help the world get back on track, resuming travel as one of the distinctive elements of the progress of our society ”.

In addition, he indicated that “all sectors of the tourism value chain are focused on this work, on propping up the foundations of the sector, and on taking advantage of this opportunity to look beyond the current model, by way of quality, of professional qualification, excellence in service, the reopening of new markets, and promoting our products and our country beyond the tourist stay ”.

Sánchez Prieto explained that "this pandemic has shown us to what extent the tourism sector is essential for the good performance of the economy." And he stated that "in this context, holding the fair in person is an event that we should be very proud of". Likewise, he highlighted the declaration of FITUR as an event of exceptional public interest, as well as the consideration of professional attendance at the fair as an essential trip for international participants, which have been basic elements to promote this edition ”.

Broad institutional representation
Also present at FITUR's inauguration were Irakli Garibashvili, Prime Minister of Georgia; Isabel Díaz Ayuso, President of the Community of Madrid; Ilia Giorgadze, Ambassador of Georgia in Spain; Reyes Maroto, Minister of Industry, Commerce and Tourism; Zurab Pololikashvili, Secretary General of the UNWTO; and José Luis Martínez Almeida, Mayor of Madrid. In addition, the Presidents of Galicia, Alberto Núñez Feijoo; from Andalusia, José Manuel Moreno Bonilla; from Cantabria, Miguel Angel Revilla; from La Rioja, Concha Andreu; from the Region of Murcia, Fernando López Miras; from Castilla La Mancha, Emiliano García-Page Sánchez; from the Canary Islands, Angel Víctor Torres; and from the Balearic Islands, Francina Armengol Socias.

Among other authorities, Juan Trinidad Martos, President of the Madrid Assembly; Mercedes González, Government Delegate; Fernando Valdés, Secretary of State for Tourism; Ángel Asensio, President of the Madrid Chamber of Commerce; Eduardo López- Puertas, General Director of IFEMA; and María Valcarce, Director of FITUR.

The Tourism Ministers of Albania, Andorra, Argentina, Brazil, Costa Rica, Cuba, Croatia, Spain, Gambia, Georgia, Guatemala, Honduras, Iran, Jamaica, Mexico, Moldova, Nicaragua, Panama, Peru, Puerto Rico have also attended. Poland, Portugal, Republic of the Congo, Dominican Republic and Serbia.

In the inaugural tour, the Kings have visited some stands, among them those of Georgia, NH, Ministry of Transport, Mobility and Urban Agenda, Iberia, Turespaña, Community and Madrid City Council. The opening ceremony closed with the intervention of Ainhoa ​​Arteta, who has interpreted a song by Javier Limón that pays tribute to Spain.

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