Mexico will host the UNWTO World Meeting on Rural Tourism in 2022

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Mexico will host the UNWTO World Meeting on Rural Tourism in 2022
Source: Twitter @TorrucoTurismo
Mon May 24, 2021

The Secretary of Tourism Miguel Torruco Marqués confirmed the news in the framework of the Madrid International Tourism Fair


The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, concluded his participation in the 41st edition of the International Tourism Fair (Fitur), in Madrid, Spain, with the confirmation that our country will host the World Meeting of Rural Tourism 2022.

He reported that the Secretary General of the World Tourism Organization, Zurab Pololikashvili, made him aware of this decision, for which the Secretariat of Tourism of Mexico will be the one to coordinate this event next year. 

He specified that this global meeting will be attended by the most recognized experts on the subject at the international level, in addition to the ministers of more than one hundred member nations of this body dependent on the United Nations Organization.

The 32 governors and heads of Tourism of the states, the 132 municipal presidents of Pueblos Mágicos, travel agents specializing in this market segment, academics and tourism students will also be invited. 

He specified that the details, place and date will be announced in the framework of the work tour that the Secretary General of the UNWTO will do in Mexico, which will include Mexico City, where he will be received at the National Palace by President Andrés Manuel López Obrador; Mérida and Izamal, in Yucatán; as well as Xcaret, in Quintana Roo.

"We will install a working table between the Sectur and the UNWTO to prepare this event that responds to the new trends in the international market towards the consolidation of green tourism," he said.

Secretary Torruco Marqués also met with the Guatemalan delegation, and spoke with tour operators from that country about the integration of the Mundo Maya Product as a multi-destination.

Likewise, in the Mexican pavilion he held a meeting with Marco Guiducci, an Italian tour operator specialized in our country, with whom he talked about the Mexican tourism offer, mainly in relation to the reactivation of the Italian tourism market.

In addition, through the Prime Minister of Cuba, Manuel Marrero Cruz, he received an invitation from the president of that country, Miguel Díaz-Canel, to give a conference on the new tourism policy actions that have been implemented in Mexico.

"It will also be an opportunity to explore the possibility of organizing a multi-destination with Aeroflot, aimed at serving Russian tourists with high purchasing power, including destinations such as Havana, Varadero, Cancun and Mexico City," he said.

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