Meliá seeks to involve its clients in the fight against climate change
The Spanish hotel chain today presented the project “The planet we love.” MeliáRewards members will be able to support environmental projects certified under international standards
Meliá Hotels International once again joins in the celebration of World Environment Day, which takes place on June 5, and for this it has today presented the launch of “The planet we love”, a project on which it has worked in recent months hand in hand with Climatetrade and that finally comes to light, representing a fundamental step in its environmental commitment and the transition towards a low-carbon economy. As a result, customers of the MeliáRewards loyalty program will be able to exchange points for carbon credits certified by the United Nations to support a selection of projects in developing countries to reduce greenhouse gas emissions.
With this project, Meliá Hotels International becomes the first hotel in the world to offer its loyal customers the possibility of being directly involved in offsetting their carbon footprint by purchasing carbon credits and whose destination is certified and endorsed. . MeliáRewards members who wish to participate in this initiative can do so directly from their melia.com account, where they can choose between two projects selected by the company. The first, in Brazil, is a project to reduce methane emissions into the atmosphere and transform it into non-polluting domestic energy for thousands of homes at risk. The second, endorsed by AENOR and developed by Acciona, aims to promote new water and sustainable energy infrastructures to benefit more than 700.
To develop this initiative, Meliá has collaborated with Climatetrade, the Spanish fintech of reference in the management of carbon credits, whose objective is to help companies achieve carbon neutrality by offsetting their emissions with a large number of verified environmental projects, applying blockchain technology to guarantee the transparency and traceability of the entire process.
"The planet demands the commitment of all, companies and consumers, to move towards a low-carbon economy, the great change that we need to promote in the 21st century," said Gabriel Escarrer, Executive Vice President and CEO of Meliá Hotels International. For this reason, this project represents a new advance in the integration of ESG (Environmental, Social and Governance) criteria in the Meliá Hotels International value chain, also involving its clients in their environmental commitments, which have led them to set the challenge to reduce 51% of its emissions in 2035 (Scope 1 and 2).
To achieve these commitments, Meliá has been working on different lines of action, such as the acquisition of electricity from renewable sources, the measurement and reduction of waste generated or the application of artificial intelligence to improve its management and control system. The launch of "The planet we love" also responds to the commitment to initiatives to encourage responsible behavior among its stakeholders, such as measures to achieve efficient and responsible use of water.
In 2020, the company was once again designated as one of the 5 best tourism companies in the world in managing against climate change by the Carbon Disclosure Project (CDP), also obtaining the best position in Europe in water management and the best position of Spain in the management against climate change. Likewise, it was recognized as the second most sustainable hotel in the world in the last evaluation of S&P Global, a world reference.
Francisco Benedito, CEO of Climatetrade, stated that “offsetting the carbon footprint of our trips requires that it generate a positive impact. Through the use of blockchain technology we can generate a greater impact and also certify the destination of the funds. Compensating in a way related to our travels is a game changer for the industry, since we travel neutralizing our pollution”.