IDB and UNWTO announce the 10 winning projects of the Smart Tourism Challenge

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https://en.travel2latam.com/nota/67976-idb-and-unwto-announce-the-10-winning-projects-of-the-smart-tourism-challenge
IDB and UNWTO announce the 10 winning projects of the Smart Tourism Challenge
Source: BID
Fri June 04, 2021

The initiative seeks to promote the tourist integration of Argentina, Bolivia, Brazil, Paraguay and Uruguay within the framework of the Camino de los Jesuitas de Sudamérica


The Inter-American Development Bank (IDB) with the support of its innovation laboratory BID Lab, and in collaboration with the World Tourism Organization (UNWTO), announces the 10 winning projects of the Tourism Smart Challenge that will be strengthened with a Business Acceleration Program of the hand of Wayra, the Open Innovation arm of the Telefónica / Movistar Group. The Smart Challenge seeks to promote the tourist integration of Argentina, Bolivia, Brazil, Paraguay and Uruguay within the framework of the Jesuit Path of South America.

The 10 winning projects of the Smart Tourism Challenge are:
Caminhos Jesuítas: viagem imersiva, Brazil
Experience Camino de los Jesuitas: Intelligent information and visit
planner, Uruguay iFriend, Brazil
Smart Traking, Brazil
Glocal audioguide, Brazil
Camino de los Jesuitas by Get Lost, Argentina
Jesuits and First Settlers (Holographics) tell you the story, Argentina / Paraguay
WiFi.TUR Edge Computing, Brasil
Matea: The green opportunity on the Camino de los Jesuitas, Argentina
Hub Digital Way of the Jesuits, Bolivia

“El Camino is a tourist corridor linked to the Jesuit cultural heritage, a historical legacy shared by five countries of the Southern Cone that developed more than 300 years ago and is still alive today. This corridor has 55 Jesuit heritage sites, 19 of them declared World Heritage of Humanity by UNESCO. Taking into account its enormous potential, the Camino de los Jesuitas has motivated us to raise the challenge of positioning it as one of the main tourist routes in South America and one of the longest in the world. We are very excited about the 10 innovative solutions that have been recognized to be part of this great challenge, ”said Adela Moreda, IDB's Lead Tourism Specialist.

The finalists from Argentina, Brazil, Bolivia, Paraguay and Uruguay will receive support to strengthen the performance of their innovative projects.

The finalists will be supported with the Business Acceleration Program developed by Wayra, which will last 12 weeks, where they will receive specialized technical support to multiply the chances of success of their projects. The program includes commercial acceleration, a validated business plan, technical strengthening and coaching activities, identification of scalability opportunities, networking with companies and potential investors, among other areas of support.

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