The “Responsible, Clean and Safe Tourism” seal of Brazil celebrates its first year
The initiative developed in response to the Covid-19 pandemic was one of the first in the world and has gained international recognition
The seal "Responsible, Clean and Safe Tourism" of the Ministry of Tourism turns one year this week. The Brazilian initiative, developed in response to the Covid-19 pandemic, was one of the first to be implemented worldwide in the context of biosafety protocols and has even gained international recognition. So far, 28,172 tour companies and guides across the country have pledged to take actions that protect tourists and industry workers against Covid-19 during their activities.
One of the strong trends in post-pandemic tourism is the search for destinations and companies that adopt health protocols to protect themselves against Covid-19. A recent survey conducted by the booking platform Booking.com, for example, shows that 89% of respondents prefer to choose accommodations that value cleanliness.
For the Minister of Tourism, Gilson Machado Neto, the survey confirms the trend of a new profile of a more conscious tourist, concerned about the protocols followed by tourism service providers. “It was with this in mind that the Ministry of Tourism launched the Responsible Tourism Seal. It shows our commitment to support the Brazilian tourism sector to adapt to the new reality and ensure that the resumption of activities is carried out gradually and safely ”, said the minister.
The survey also shows that more than half of those surveyed (54%) intend to travel to national destinations and 86% see local gastronomy as one of the main attractions for tourism, in addition to beautiful beaches (85%) . The survey heard 47,700 people around the world and about 2,000 of them in Brazil.
“After the pandemic, bars, restaurants, hotels, parks, in short, all tourist establishments and services will be analyzed by visitors in accordance with the protocols that are being applied on the site. For this reason, it is essential to adhere to the Seal, adopt the necessary prevention measures and give this guarantee of safety to tourists and workers ”, reinforced the National Secretary for Development and Competitiveness in Tourism, William França.