Peru joins tech giant Tencent to promote tourism in China
PROMPERÚ is the first tourist office in America to carry out a live broadcast on the WeChat Channels platform
The Andean sunrise, impressive landscapes of Pacchanta and the Sacred Valley with alpacas and llamas grazing in the middle of nature, with the snow-capped Ausangate as a magnificent backdrop. This was the four-hour broadcast that PROMPERÚ carried out to inspire and motivate Chinese travelers to visit our country when the conditions of the new normal allow it.
In collaboration with the Chinese technology giant Tencent and thanks to the efforts of PROMPERÚ, the Andean country was able to become the new member of the WeChat Alliance, thus joining Germany, Australia, New Zealand, Sweden and Norway as one of the first destinations that uses the WeChat Channels platform to broadcast live (live streaming). Thanks to this action, 494,000 impressions, 220,000 views and 164,000 reactions were obtained from Chinese netizens.
The broadcast also made known the richness of our ancient Andean culture and the diversity of Peruvian superfoods, such as quinoa, chia and native potatoes. In the same way, we present ourselves as a destination where unique experiences can be enjoyed, with an emphasis on alpaca fiber, to boost the interest of Chinese consumers in Peruvian textiles.
It is important to note that our country maintains its position as one of the Latin American tourist offices with the greatest impact on the Asian giant's social networks by occupying sixth place in WeChat's ranking of international tourist offices in the first quarter of 2021, ahead of important destinations such as the United States, Canada, France, South Korea, Singapore and New Zealand. In the 2020 annual ranking, our country ranked 15th worldwide and was the only Latin American destination located within the top 20.
According to Oxford Economics, the total Chinese outbound tourism for this year (37.6 million trips) will represent 36% of the flow of trips issued in 2019 (102 million trips); By 2022, that number is projected to rise to 58% (60.5 million trips).
China was the main destination market for Peruvian alpaca fiber in 2020, totaling shipments of US $ 16 million. Likewise, for the first quarter of 2021, alpaca fiber exports to China grew by +45.2%.