Colombia seeks to reactivate the MICE segment

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https://en.travel2latam.com/nota/68233-colombia-seeks-to-reactivate-the-mice-segment
Colombia seeks to reactivate the MICE segment
Source: Red de Bureaux de Colombia
June 16, 2021

The launch of the strategy to reactivate the Convention & Visitors Bureaux Network was carried out this afternoon


Among the initiatives and strategies that have been developed, is the launch of the web page of the Network, which is expected to be a channel of communication and promotion for potential clients seeking the development of a national or international event. According to Liliana Orbegozo, executive director of the Bogotá and Cundinamarca Convention Bureau and leader of the Network Promotion Table, “From the Bogotá Bureau we have led the promotion of the Network and, thanks to a joint effort, we won the year passed one of the national tourism awards of ProColombia ”. With the resources of the award, we designed a promotion strategy, based on the creation of a unique virtual tool, in which the 11 cities of the Network are positioned as MICE destinations internationally, accompanied by the #HazTuEventoEnColombia campaign. The website has several sections with relevant information for our public and, above all, with a blog that we want to turn into a reference for consultation and interaction in the events and meetings industry at a regional level and why not, worldwide ”.

This reactivation plan will be announced in a hybrid event, within the framework of the Anato Tourist Showcase, which will take place on June 16, 2021 and which expects to have the participation of important allies, affiliates and national media. and international.

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