ITB Berlin 2022: focus on restart and recovery

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ITB Berlin 2022: focus on restart and recovery
Source: Messe Berlin
Tue July 06, 2021

The world's leading travel fair published details of a hybrid concept to be held from March 9 to 13, 2022 in the German capital

ITB Berlin, the world's leading travel fair, is planning a hybrid edition of the event. As part of a three-phase trade show concept, the run-up will consist primarily of matchmaking and dating. During the actual event, ITB Berlin will provide a platform for business, networking, content and dialogue, and with its physical and hybrid fair stands it will create a stage for successful participation in the event. After ITB Berlin, over a period of one to two days, Virtual Business Days will complete the concept with virtual appointments and live broadcasts.

Starting in February 2022, access to a virtual trade fair platform will be available where exhibitors, trade visitors and the media can establish prior contact and find relevant content. The focus of the world's leading travel fair will be on Saxony, the official partner destination, which at 6 pm on Tuesday 8 March 2022, on the eve of the event, will open ITB Berlin with a festive gala at the CityCube Berlin, which will also be broadcast live. On Wednesday, March 9, the Berlin fairgrounds will open its doors to exhibitors, trade visitors and the media, respecting the latest hygiene standards and a safety concept that ITB Berlin will coordinate with local authorities and test beforehand. On Saturday 12 and Sunday 13 March,

ITB Digital's remote trade show booths and Business Days complement the hybrid trade show experience

Anyone wishing to attend the ITB but unable to be in Berlin due to travel restrictions can join ITB Berlin live during the event by booking one of the new remote hybrid trade show booths through our Messe Berlin subsidiary CSG. Additional information can be found here: Alternatively, in the week after ITB Berlin, the ITB virtual platform will host one or two special business days of the digital ITB, which will allow exhibitors and buyers to meet technically user-friendly virtual trade show, where they can keep appointments they couldn't at the live event.

"With ITB Berlin NOW we were able to offer the industry a sophisticated alternative format during the interim in spring 2021," said David Ruetz, Director of ITB Berlin. “However, it was also clear to all of us that, as we know, nothing can be compared to a face-to-face meeting. Therefore, we are even more pleased to physically welcome the global travel industry back to Berlin in 2022. Our expanded virtual formats with live streaming and Digital Business Days will take the show to a new level by combining the best elements. of the physical and the virtual. world."

Early Bird rates for exhibitors until September 15, 2021

ITB Berlín anunciará los precios de las entradas para los visitantes profesionales y el público durante el otoño. Las empresas expositoras pueden aprovechar una tarifa única de recuperación anticipada equivalente al diez por ciento de la tarifa de alquiler del stand. Esto es válido desde la apertura oficial de las solicitudes de stand (probablemente a principios de agosto) hasta el 15 de septiembre de 2021 y se aplica al precio estándar (básico) para un stand en fila igual a 205 EUR más IVA.

From September 16 until the registration deadline, all exhibiting companies that have officially registered at ITB Berlin 2020 and 2021 will receive the so-called loyalty rate, which at EUR 201 is equivalent to the 2020 standard (basic) price for a stand in row. The price of a communication package per exhibitor and co-exhibitor is 109 EUR plus VAT and includes an entry in the exhibitor directory of ITB Berlin 2022 and optional participation in the Digital Business Days. The cancellation deadline is very fair, allowing exhibitors to withdraw their booth registrations before November 30, 2021 for free. Full details are also available at


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