Panama bets on international sports tourism

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Panama bets on international sports tourism
Source: Finn Partners
Thu July 08, 2021

The Central American country has just confirmed the Adventure Race Panama that will take place next year

As part of the Adventure Racing World Series (ARWS), AR Panama is an endurance racing circuit in which adventure teams will compete in a variety of disciplines including orienteering, hiking, mountain biking, kayaking, canyoning and rock climbing for a grand prize of $ 25,000. 

A total of 30 teams of men and women will have the opportunity to tour Panama, known for its rich history and extraordinary biodiversity, with just the help of a map and a compass. For eleven consecutive days, from February 17 to 28, 2022, and with more than 600 international visitors and a total distance of 500kms, the members of each team must stay together in the competition until they reach the finish line, demonstrating their skills as adventurers. and their capacity for teamwork, coordination and effort. 

The introduction of AR Panama into the popular ARWS series schedule is not only an important step in the continued visibility and growth of the sport, but is also an opportunity to further show the beauty of Panama to the world. As one of the best hidden treasures in Central America, Panama offers exotic and wild natural environments, cultural diversity and stunning beaches, which are ideal for challenging the best adventure runners in the world, as well as those who have participated in the events. of ARWS since the series inception in 2005. 

With unique landscapes of the coast, mangroves, mountains and jungles, the provinces of Chiriquí, Veraguas and Los Santos will now be the settings for one of the most epic adventures on the planet. The race will begin in the Highlands of Chiriquí, in the city of Volcán, which can be reached by road (a 7-hour trip from Panama City) or by a short domestic flight (less than an hour) to David, Chiriquí, followed by a 45-minute road trip to the Tierras Altas district. Participants will cross the finish line on the Pacific coast of Panama, in the city of Pedasí, known for its pristine beaches, abundance of water activities and its proximity to several national parks and wildlife refuges. 

During the race, spectators will be able to follow the location of the participating teams in real time through the Track the Race live platform, enjoying views of the beautiful Panamanian cities and the checkpoints the teams pass through. The event will also be filmed for a National Geographic documentary, which will air in more than 70 countries around the world. 

AR Panama, which is sponsored by PROMTUR Panama, Panama's official destination marketing organization (DMO) that works closely with the Panama Tourism Authority (ATP), will have a major impact on the establishment of Panama as a world class adventure destination. Participation in the event supports Panama's Sustainable Tourism Master Plan, which was recently recognized by UNESCO as an example of innovation and sustainability, highlighting Panama's unique tourist routes. The plan reactivates Panama's Tourism, Conservation and Research (TCI) strategy, and focuses on three fundamental areas: Cultural Heritage (multifaceted culture), Green Heritage (extraordinary biodiversity) and Blue Heritage (ocean wonders).  


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