WTTC and It's A Penalty Team up to fight human trafficking
The World Travel and Tourism Council and It's a Penalty have joined forces to raise awareness of human trafficking and collaborate to advance the fight to end this global crime
The world tourism body and It's a Penalty (IAP), an organization that aims to prevent abuse, exploitation and human trafficking around the world, signed a 'memorandum of understanding' (MoU), highlighting the opportunity to the international travel and tourism community to proactively address human trafficking and develop best practices to eradicate it.
The strategic partnership will see collaboration not only between the WTTC and IAP, but also with WTTC members and IAP NGO partners working with victims and survivors.
WTTC and IAP will work closely together on major research projects that leverage their respective areas of expertise to produce and promote best practices and protocols.
The WTTC and IAP will support each other to advance this important agenda by contributing to each other's pieces of knowledge, as well as sharing videos and instructional resources.
Virginia Messina, Senior Vice President, WTTC: “We are excited to be part of this partnership with It's a Penalty to expand the reach of our organizations' knowledge and influence on the incredibly important issue of human trafficking.
“We believe that together we can share our collective experience and continue to shed light and awareness on the horrors of human trafficking. Travel and tourism can play a proactive and significant role in tackling this global crime.
"Together, we can leverage our collective resources and share knowledge so we can work to eradicate this inhumane practice."
Sarah de Carvalho, It's a Penalty Executive Director, said: “It's a Penalty is pleased to partner with WTTC to combat abuse, exploitation and human trafficking.
“IAP commends the WTTC global task force for helping to prevent and combat human trafficking. We believe the platform, partnership and strategic collaboration with WTTC and the travel and tourism industry are essential to make an incredible impact. "
WTTC has continuously been at the forefront leading the private sector in efforts to restore international travel and rebuild global consumer confidence following the devastation caused by the COVID-19 pandemic.
Members include 200 CEOs, presidents and presidents of the world's leading travel and tourism companies from all geographies covering all industries.
WTTC is committed to raising awareness among governments and the public about the economic and social importance of the travel and tourism sector.
IAP aims to end abuse, exploitation and trafficking. He leads awareness campaigns to harness the power of sport to prevent trafficking and exploitation on a global scale.
His research and advocacy work ensures that children around the world are legally protected from sexual exploitation and abuse, through collaboration and partnership with strategic stakeholders, such as high-profile sports athletes and the travel and tourism sector.