The Tianguis de Pueblos Mágicos 2021 will be held in October and will be virtual
The Secretary of Tourism of Mexico Miguel Torruco Marqués, reported that steps are being taken to take this meeting abroad in 2022
The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, and the Governor of Hidalgo, Omar Fayad Meneses, today presented the third edition of the Tianguis de Pueblos Mágicos, which will be held virtually from October 29 to 31 in Pachuca, Hidalgo , in its capacity as biannual headquarters.
The head of the Ministry of Tourism (Sectur) affirmed that the Tianguis de Pueblos Mágicos has established itself as an important marketing platform, as well as a promotional showcase for these unique destinations around the world.
However, he reiterated that the guard against Covid-19 should not be lowered, so the third edition will be held again in digital format, in order to preserve the health of the population and of tourism service providers.
Likewise, he thanked the presence of Mohammed Alkuwari, Qatari ambassador to Mexico, whose country will be the guest of honor at this event that will showcase the natural and cultural wealth of the Magical Towns.
He recalled that in 2019 the “Magic Towns Fair” was raised to the rank of Tianguis, under a more innovative scheme that would allow reaching the true potential of these destinations.
"Hidalgo became the first venue for the event, the results of which exceeded all expectations in terms of the number of visitors, business appointments and economic benefits, strengthening the tourist value chain from the local area," he said.
Secretary Torruco Marqués pointed out that in 2020 the pandemic put talent and creativity to the test, thus making the second edition in a digital format, with San Luis Potosí being the host state.
“The innovation and the use of the technological tools at our disposal made this Tianguis a novel and highly successful initiative, in which thirty countries around the world participated. It has become an example of harmonious work between the public and private sectors ”, he said.
He added that as in previous editions, this one will also find a business area; stands for each of the Magic Towns; training spaces, through academic sessions, conferences and seminars with experts in the field; and a Craft Expo, where you can buy products made by artisans.
He commented that steps are being taken to take the Tianguis de Pueblos Mágicos abroad in 2022, in order to promote and disseminate to more countries in the world the natural and cultural heritage of these destinations, as well as their artisan products, folklore and traditions.
"We have reaffirmed that our Magical Towns have the potential to attract new flows of visitors, because their offer adjusts to the new profile of tourists, who will increasingly opt for destinations close to their place of origin and in more intimate contact with the nature, community life, customs and ancestral traditions ”, he explained.
For his part, the governor of Hidalgo, Omar Fayad Meneses, assured that with this digital format it is intended to achieve the objectives as well as in person.
“The invitation is open to the population, tour operators, companies and airlines, to achieve this effort of strategic and tourist recovery in Mexico. It will be a virtual activity organized with the same enthusiasm and pride as in the first edition ”, he said.
He announced that the Tianguis will be a unique technological event and will be made up of ten modules and carried out in an immersive 3D environment.
Finally, he recalled that on October 5, 2021, the "National Day of Magical Towns" was established, derived from the decree of President Andrés Manuel López Obrador. "The objective of this decree is to strengthen the populations that hold the distinctive and guarantee their permanence in the tourist offer in Mexico," he said.
The Qatari Ambassador to Mexico, Mohammed Alkuwari, thanked the invitation to join the third edition of the Tianguis de Pueblos Mágicos.
He assured that Qatar gives vital importance to tourism, and seeks to revive the magic of the past while preserving the national identity, very similar to what Mexico has done with respect to the Magical Towns.
He stated that the Covid-19 pandemic left a great learning to be prepared for change, so we must promote innovation. "The economic resources are exhaustible, but the human must be perpetuated and rethought, because without it there will be no success," he said.
The presentation was also attended by Eduardo Baños Gómez, Secretary of Tourism of Hidalgo; the general director of the National Lottery, Margarita González Saravia; and Christian Berger, president of the National Committee of Magical Towns; In addition, the transmission was followed by other heads of state Tourism, municipal presidencies of Pueblos Mágicos, representatives of the private initiative and leaders of tourist groups.