Hard Rock Hotels leads the ranking of guest satisfaction in high-end hotels
This is revealed by the JD Power 2021 study that analyzes approximately 33,000 responses and classifies more than 100 hotel brands in six segments
Today, Hard Rock Hotels announced that it has been ranked the number one brand among upscale hotels in the JD Power 2021 North America Guest Satisfaction Study. This is the third year in a row that the iconic brand has been recognized as one of the top performing hotels by leading data and analytics company JD Power. The study analyzes approximately 33,000 guest responses to survey questions and ranks more than 100 hotel brands into six market segments to measure guest satisfaction, advocacy and loyalty.
In addition to receiving the highest Guest Satisfaction score among top luxury hotel chains, Hard Rock Hotels received the highest score of all hotel brands, in all categories surveyed in the study. Hard Rock ranked No. 1 on six factors, including arrival / departure; guest rooms; Food drink; services and amenities; Hotel amenities; and costs and fees, all of which are integral components of the unique Hard Rock selected customer experience.
To create memorable stays and the ultimate hospitality experience for guests, Hard Rock Hotel properties feature a variety of bespoke offerings. Exclusive elements include music-infused amenities such as Sound of Your Stay®, a free program designed to create discovery and interaction with music, a core component of the Hard Rock brand. Each property is accented with unforgettable narration from the priceless collection of musical memorabilia. Hotels around the world offer an exceptional variety of culinary and beverage offerings, one-of-a-kind wellness and fitness programs, extensive activities for children and families, as well as endless entertainment through live performances and curated content. What's more, the brand remains committed to guest health and safety through its SAFE + SOUND program. developed in 2020 with specialists in global health and sanitation.
"We are honored that our dedication to our guests has once again been recognized by JD Power and we are grateful for the commitment of our hospitality teams," said Dale Hipsh, Senior Vice President, Hard Rock Hotels. "Since our founding 50 years ago, Hard Rock has been committed to creating experiences that delight our fans. With each new destination in which our hotels emerge, we create an authentic and carefully designed trip."
As demand for the Hard Rock experience continues to grow, the brand's hotel portfolio continues to expand rapidly, including the recent opening of the Hard Rock Hotel Madrid, located in the Golden Triangle of Art in the Spanish capital. European expansion will continue with the opening of Hard Rock Budapest later this year. In 2022, the brand will welcome its new flagship hotel in New York, establishing a must-visit entertainment destination in the heart of downtown Manhattan.
The recognition from the JD Power 2021 study combined with the expansion of Hard Rock shows continued dedication for the brand to serve guests and fans around the world.