Grupo LATAM appoints Marta Vieira as Global Diversity and Inclusion Leader
The alliance with the Brazilian soccer player is the beginning of a long-term process and it is expected that her role will go beyond the use of her brand
The LATAM Group announces that the outstanding Brazilian soccer player, Marta Vieira da Silva, is the group's new Global Diversity and Inclusion Leader. Through a long-term alliance, the athlete will lend her support to the group in its process of cultural transformation to be more inclusive and diverse within the three pillars on which LATAM has committed to act in the coming years: gender, people with disabilities and diversity. of professionals.
Chosen six times as the best soccer player in the world by FIFA (International Football Federation), Marta Vieira da Silva is a Global Ambassador for UN Women, and Defender of the Sustainable Development Goals of the UN (United Nations).
In addition to being a recognized soccer player, Marta Vieira de Silva has a strong commitment to diversity and inclusion issues, which are central issues for LATAM, which has made a commitment to contribute to societies in the countries where it operates. Check here LATAM's commitment to Inclusion and Diversity.
The athlete's alliance with LATAM is the beginning of a long-term process and it is expected that her role will go beyond the use of her brand and support the group's social mission. Marta Vieira da Silva will also participate in internal LATAM educational activities to develop a more diverse and inclusive culture. In turn, the group will work to give greater visibility to the soccer player's purpose of promoting diversity and inclusion matters.
“I am very happy and honored to be working with LATAM on this long-term project. We are going to play together to find the transformations we need to do. Those who know me know what I stand for: freedom and opportunity for each and everyone to choose what they want to do in sport or in any activity in their lives ”, says Marta Vieira da Silva, the new Global Leader of Diversity and Inclusion of LATAM.
“Marta Vieira da Silva's career is much more than her achievements as an exceptional athlete. Your passion and vision on diversity and inclusion issues will drive us to develop our vision and commitment. We are very happy to celebrate the launch of this journey together today ”, acknowledges the CEO of LATAM Airlines Group, Roberto Alvo.