New brand "Guanacaste airport" boosts international tourism in Costa Rica
With the participation of the First Lady and coordinator of the Chorotega Region, government authorities and VINCI Airports, the new image of the terminal was presented
This Thursday, July 22, government authorities and the operator VINCI Airports launched “Guanacaste airport”, a new image and commercial brand of the air terminal, whose objective is to improve the visibility and attractiveness of Guanacaste in international markets.
The presentation took place at the terminal facilities, with the participation of the First Lady of the Republic and coordinator of the Chorotega Region, Claudia Dobles; representatives of the Ministry of Tourism; of the General Directorate of Civil Aviation and the general manager of Guanacaste airport, César Jaramillo, among others.
“Guanacaste Airport will be our spearhead to position the province and its beauties, as well as all the facilities that the terminal offers to tourists and airlines. Its fresh image represented by a turtle shows the environmental commitment of our country and the kind of tourist we are looking for ”, explained Jaramillo.
He added that since 2018, the VINCI Airports network has managed to implement the best practices of international terminals in this air terminal, ensuring that "Guanacaste airport" achieved an important recovery of its connectivity by reaching 98% of its traffic in June compared to with the same month of 2019.
“The vision and strategic openness of the Government of Costa Rica during the pandemic has allowed the VINCI Airports teams to work alongside the authorities. The result of this association made Guanacaste Airport the leader in air traffic recovery. We have seen it in the national and international press. In June, Guanacaste Airport reached 98% of operations in the same month of 2019. And with new routes and frequencies, we foresee a bright future for Guanacaste and its people ”, said the President of VINCI Airports and General Director of VINCI Concessions, Nicolas Notebaert .
“The new brand expresses the double ambition of VINCI Airports: to promote the natural and cultural wealth of Costa Rica, as well as to strengthen the projection of Guanacaste airport and its links with the other 44 airports in the network. To be successful, development must be sustainable, ”said Jaramillo, after announcing the opening of two new routes from Austin and Denver starting in November.
“This is the result of the dialogue to strengthen all tourism in the Chorotega Region and will certainly generate a positioning of the airport that will attract more tourists to Daniel Oduber. This announcement represents one of the complementary efforts that have been made, of a list of actions to attract more international visitors to Guanacaste, a wide and diverse destination in natural attractions, traditions, with friendly and enterprising people ”, stated the First Lady of La Republic, Claudia Dobles Camargo.
For his part, Gustavo J. Segura, Minister of Tourism of Costa Rica, stated: "At ICT we celebrate the launch of the Guanacaste airport brand, which will allow us to strengthen the positioning of this province as a tourist destination," he said.
The tourism chief said he was optimistic about the most recent visitation data registered at the Guanacaste airport in the last month of June, since it approached traffic in the same month of 2019, a situation that represents clear signs of a gradual recovery of tourism for the province and surrounding areas. "These numbers are a reflection of the intense public-private work for the improvement of the tourism industry from various sides such as the permanent attraction of airlines, the promotion of the destination, the exhaustive application of protocols without diminishing the quality of service that characterizes private sector, all of the above for the generation of tourism employment and the strengthening of the productive chains associated with tourism in Guanacaste ”, he concluded.
According to data from the General Directorate of Migration and Foreigners analyzed by the ICT in the first semester, 158,848 international tourists entered by air.
Parallel campaign. Along with the new brand, a communication campaign will be launched with the name "Why Guanacaste?" with the aim of promoting the amazing beauties of the province which is the main reason why tourists from all over the world should visit Costa Rica. The campaign describes the “Pura Vida”, the spirit and way of life of Costa Ricans.
“It should be noted that the terminal retains the name of Daniel Oduber Quirós International Airport. What we are doing is creating a commercial brand that allows us to position the terminal and the destination in a fresher way, in an industry that is increasingly competitive and aggressive in attracting tourists ”, clarified Jaramillo.
Best airport in the region. Guanacaste Airport complies with the authorization of the General Directorate of Civil Aviation and the Technical Council of Civil Aviation for its use.
All these facilities, as well as the wonders of the destination, are what the Guanacaste Airport brand will use to attract more tourists and thereby enhance the country's economic reactivation. In English-speaking markets, the brand will be recognized as Guanacaste Airport.
Recently, the Airports Council International (ACI) awarded the terminal for the third consecutive year the award of "Best Airport in the region" in its category of less than 2 million annual passengers and an additional recognition called " The voice of the passenger ”, which is the result of the evaluation of the passengers who pass through the terminal and who value the conditions of service, quality and safety offered by the airport.