PROMPERÚ holds a tourism business conference in the Ecuadorian market
The event closes with an expectation of sales for more than 500 thousand dollars
As part of the tourism reactivation plan, PROMPERÚ organized the first virtual business conference between Peruvian and Ecuadorian companies with the aim of encouraging the commercialization and diversification of the Peruvian offer in said market. During the two days that the commercial meeting lasted, a sales projection of more than 500 thousand dollars was achieved.
There have been a total of 130 commercial appointments held in the virtual space, in which 10 Peruvian tour operators and 20 Ecuadorian tour operators and wholesalers participated.
In addition, Ecuadorian tourism entrepreneurs were trained through two webinars, one called 'Peruvian gastronomy, melting pot of inputs and cultures' in which the destinations of Lima, Arequipa and Cusco were highlighted; and the other seminar was 'Peru, destination of deserts, oases and infinite lakes' through which the tourist offer of the Ica and Puno regions was shown.
Other experiences promoted in the meeting have been those of gastronomic, urban and shopping tourism in Lima; and cultural tourism, nature and adventure in Arequipa, Cusco, Ica and Puno.
Actions such as these are expected to allow the country to return to the growth levels of tourism flow in the pre-pandemic stage.
Prepandemic travel flow
In 2019, Peru registered more than 4.4 million international tourist arrivals, of which 268,179 came from Ecuador, showing a growth of 16% compared to 2018 (293,231), ranking as the third country of origin of tourists to Peru after Chile and the United States.
In the Ecuadorian case, tourists are divided according to the place of entry, 80% by border flow and 20% by airport. Highlighting the importance of border tourism.
Currently, the air connectivity between Ecuador and Peru has 6 weekly flights, which are operated by the LATAM airline, from Guayaquil and Quito to Lima. While before the pandemic the frequency of flights was 34 weekly flights.