Colombian travel agencies maintain reactivation in their sales of 35% during the first semester

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Colombian travel agencies maintain reactivation in their sales of 35% during the first semester
Paula Cortés Calle, Anato
Source: Twitter @AnatoNacional
August 09, 2021

According to data from ANATO, 80% of its associates consider that full recovery may be before the next two years

Given the constant reactivation that has been reported in the movement of passengers at the national and international level, and the progress in the vaccination process in Colombia, which has brought progressive development for the sector, ANATO conducted its Fourth Reactivation Survey with a sample of 133 Associated Travel Agencies to analyze the level of operation of these companies, the marketing of their products and services, employment and travel trends. 

This study showed that, during the first semester of 2021, the Associated Travel Agencies maintained a reactivation level in their sales of 35%, when compared to the same period of 2019, with 70% of their marketing focused on the vacation segment , and 30% in the corporate. In fact, the respondents highlight that the VAT exemption on packages has been of great benefit for the marketing of their products, as 75% consider that this has boosted their sales. 

In financial terms, 51% of the Agencies are operating with a financial loss; 35% at break-even point; and 14% generating profit or surpluses. Likewise, the number of employees has been reduced by 26%, compared to the moment before the crisis, which has led 80% of the Agencies to consider that the full recovery may occur before the next two years.

“The travel industry has had a great impact, but as a union we have continued working on carrying out different commercial and training spaces that allow us to strengthen the offer of Agencies, as is the case of the last version of the ANATO Tourist Showcase . Likewise, for the second semester, we will hold events such as the National Congress of Travel and Tourism Agencies, familiarization trips, regional business roundtables and the Second Meeting of Receptive Tourism ”, explained Paula Cortés, Calle, executive president of ANATO.  

On the other hand, the study also revealed that, compared to planning and purchasing their vacations, 56% of travelers do so between one and three months in advance, which is attributed to changes in measures and restrictions that have been announced by different countries for the entry of visitors. 

For this reason, the national market has been the most commercialized, where 64% of total sales are concentrated, highlighting sun and beach destinations such as San Andrés, Cartagena and Santa Marta, sun and beach destinations have been the most requested. In the case of the international, it has gained participation with 36% of the total sales, mainly driven by trips to the United States and the Caribbean (Mexico and the Dominican Republic).

“Our work plan is to continue adding efforts to obtain greater support for entrepreneurs, through the extension of the PAEF; the realization of more commercial spaces for the diversification of their portfolios of products and services, in addition to creating strategies in favor of formality in the sector ”, concluded the union leader.


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