Tourism and hotel sector in Colombia continues in the recovery phase

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Tourism and hotel sector in Colombia continues in the recovery phase
Source: Marriott Hotels
August 27, 2021

According to a Cotelco report, the occupancy for the month of July was 45.60%

The economic recovery of the tourism and hotel sector in Colombia continues thanks to a strengthened internal demand, especially in sun and beach destinations and a vocation for nature products.
According to the indicator report published by Cotelco, hotel occupancy in Colombia for the month of July was 45.60%, a value that exceeds the 5.28% figure registered in July 2020 and close to the value of 57.78% achieved in July 2019. So far in 2021, that is, from January to July, the national hotel occupancy stands at 32.97%, which was affected in the months of April and May due to the third peak of Covid 19 infections and unemployment. national.
According to Patricia Lastra Alarcón, Executive President in charge of Cotelco, “although the tourism and hotel sector has shown favorable results in the last two months and especially on bank holidays, we are still far from balancing the finances of the companies in the sector. . We come from an accumulated loss of more than a year, where these two months have been a respite for hotel businessmen and an optimistic recovery path is projected for this second half of 2021, in such a way that we achieve a breakeven point in the middle 2022. "

By regions, Magdalena and Santa Marta register the highest occupancy, with a level of 67.46%, significantly higher than 0.26% in July 2020 and also higher than 55.91% in July 2019. With these results, Magdalena and Santa Marta are consolidated as the destination with the highest level of recovery and the most demanded in this period.

San Andrés, Providencia and Santa Catalina ranked as the second destination with the highest hotel occupancy, with occupancy of 66.20%. The Archipelago has managed to recover a level of hotel activity close to that observed before the pandemic and continues to be one of the preferred destinations for Colombians.
In third place was the department of Tolima and Alto Magdalena, with 61.10% occupancy, driven especially by the region of Melgar and Girardot (belonging to the Alto Magdalena basin) and the city of Ibagué. The region has remained at average levels above the indicators reported in 2019.
In fourth place and with a growing trend in its recovery, is the city of Cartagena de Indias, which records an occupancy of 59.62% for this period, level Although lower, close to that registered before the arrival of Covid 19.
Closing the first five positions is Antioquia with its diversity of tourism products, both nature and cultural, with an occupancy of 56.32% and located above the national average.
Boyacá (48.95%), Risaralda (48.36%) and Atlántico (48.12%) are other destinations with an occupancy indicator above the national average. In contrast, Cundinamarca, with a level of 18.42%, is the destination with the lowest performance in the analyzed period, followed by Huila with 29.07% and Nariño with 31.45%, regions with the greatest lapse in the recovery phase.
Another of the conclusions derived from the report has to do with the hotel rate, which, as a consequence of the economic effects of the pandemic, has fallen to a level close to 15%, which, although it benefits tourists, entails a decrease in the profitability of the sector approximately 53%. 


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