The WMF Los Cabos Inspiring Meetings has begun
The three-day event includes an agenda with inspiring sessions and unique networking spaces
Yesterday the World Meetings Forum Los Cabos Inspiring Meetings formally began. The program began with a press conference for local media in which Rafael Hernández, Chairman of WMF, Paulina Aguilar, of Fiturca, and Leonardo Mena, Sales Director of Hard Rock Hotel Los Cabos were present.
They spoke about the economic impact that an event like the WMF can have on a destination, as well as the contingency measures and alternative plans that were taken in the face of the threat of Hurricane Nora, which, finally, changed course without impacting the peninsula of Baja California, allowing the program to successfully carry out each activity.
"The 10 Global Trends in The Meetings Industry" was the conference in which Eduardo Chaillo explained the changes that are looming in the industry, such as: future reduction of personnel (in various sectors of the value chain) due to the self-sufficiency of the consumer, the difference in scope between virtual and hybrid events, the greater economic spillover that the events represent due to the increase in families accompanying the attendees.
In a virtual conference, Sherriff Karamat spoke about some of the projects that are being done by the Professional Convention Management Association (PCMA).
Arik Staropolsky, founder of STA Consultores, opened the conversation about the intangible legacy of meetings and their economic impact on a destination, based on the data analysis done in the Strategic Portal of Information for the Meetings Industry (PEIIR) project.
The official opening ceremony was held, followed by the participation of Bruce Turkel, an author, designer, speaker presented by Smart Speakers. Turkel to visitors with his conference “All Abot Them” in which he explains some of his most successful marketing campaigns to make a destination, a brand.
From August 28 to 30, a group of hosted buyers had a prefam in La Paz, Baja California Sur, in which they got to know different places of the destination.
On Sunday August 29, another group of hosted buyers gathered at the San José Country Club for a game of golf with some suppiers.
Yesterday representatives of the MPI projects and clubs met to have a conversation about the work that is currently being done in the organization.