WTM London bets on content creators and influencers

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WTM London bets on content creators and influencers
Source: Reed Exhibitions
September 01, 2021

The organization of the British event has closed an agreement with the Pitch Influence Competition 2021

Pitch Influence, the global competition for content creators and influencers, is back for a second year and WTM London is one of the brand partners behind the event.

The competition is designed to highlight the importance of a great pitch and how it can increase business success.

For its second year, the competition will be totally focussed on the travel and hospitality industry, with the winner announced during London Travel Week.

Organisers want entrants – who could be influencers, content creators, PR agencies or platforms – to pitch an idea, project or service that they offer in the travel and hospitality sphere to a panel of influencer brand experts.

The winner will receive a cash prize of £1,000, a branded logo that they can use across social media, the potential for media coverage and the chance to take up an internship at one of the event’s brand partners.

The competition opens for entries on 6 September, with the deadline for entries on 28 September. The winner will be announced on 29th October – during London Travel Week.

Entries will be judged on three criteria:

1.    The idea and its viability;

2.    The presentation technique;

3.    Creativity of content;

Pitch Influence is organised by the Brand Content Marketing Association (BCMA) in association with Influence Global Podcast, WTM London and London Travel Week.

Sponsorship opportunities are also available.

WTM London Exhibition Director Simon Press said: “WTM London is thrilled to support Pitch Influence. Entering the competition offers a great opportunity for influencers or content creators to show their work to a panel of travel experts. For the winner, Pitch Influence is guaranteed to boost credibility and open more doors".

“The success of last year’s event underlines just how important digital influencers have become to the travel industry.”

Digital influencers, content creators, PR agencies or platforms are invited to apply by clicking here.

WTM London in-person show will take place from November 1-3 at ExCeL London and will be followed by WTM Virtual on November 8-9.


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